PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 22, 2020
Tadej Pogačar and UAE Team Emirates Wins 2020 Tour de France with Stages Cycling
(Boulder, CO - September 22, 2020) StagesⓇ Cycling congratulates Tadej Pogačar on his historic Tour de France win. In his first Tour, the 21-year-old Slovenian won three stages and clinched the White Jersey for best young rider, the Polka Dot Jersey for best climber, and the Malliot Jaune for overall victory,...
September 22, 2020
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering...
September 22, 2020
MYLAPS launches world’s smallest timing decoder
In many countries sports events are picking up again, and with that MYLAPS keeps on innovating to offer the ultimate experience to events, timers and athletes. The sports timing company launches the world’s smallest decoder: the ProChip Smart Decoder, a light-weight decoder with the proven MYLAPS accuracy of 0,003 seconds....
September 22, 2020
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and prescription eyewear brand, joined forces to collaborate on not only a...
September 21, 2020
Cowboy introduces free software update to detect crashes and collisions
Belgium start-up Cowboy is introducing Crash Detection – software designed to detect crashes and collisions. Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall. Cowboy alerts the rider’s emergency contacts, to check-in and offer help, while sharing the real-time...
September 21, 2020
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build options. The Hudski Doggler is designed to maximize the versatility and stoke of a rigid...
September 18, 2020
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction with MTB royalty– Rachel, Gee, and Dan Atherton. Also setting this latest MT500 iteration apart...
September 18, 2020
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) - September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually ride all 21 stages of the 2020 Tour de France course, in a whopping 112-part...
September 17, 2020
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...
September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....