PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 7, 2020
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...
October 6, 2020
New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created the Running Industry Diversity Coalition to fight systemic racism in the running community and running...
October 6, 2020
Now Live on Kickstarter — Milo: The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
October 6, 2020
First Tech Company Utilizing AI/AR Advances to See Dynamic Weight Loss
BELLEAIR BLUFFS, Fla., October 6, 2020/ “COVID-19 has helped our business by increased interest in EnvisionBody’s software amidst a surge of in-home connected workout devices,“ said Salina Ray, CEO of EnvisionBody. “With gyms forced to close, live streaming devices that allow access to personal trainers and exercise classes within the...
October 6, 2020
‘Discover Your Sweet Spot’ with Stryd’s New Automated Run Power Training
Boulder, CO, October 6, 2020 — Stryd, the global leader in run power technology, is releasing the world’s first fully-automated run power training system. Paired to work in concert with the Stryd power meter, the most accurate and consistent run training device on the market today, it makes achieving goals...
October 6, 2020
Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists of innovative apparel pieces such as the Essential Cycling Pant,...
October 6, 2020
Joe Friel’s RIDE INSIDE Brings Indoor Cycling Fitness So You Can Rule Zwift, Climb Leaderboards, and Achieve Your Goals
Boulder, CO, USA — October 6, 2020 — As the weather cools and days grow shorter, a new guide to indoor cycling from cycling’s top coach is here. RIDE INSIDE from celebrated cycling coaches Joe Friel and Jim Rutberg is the essential guide to get the most out of indoor cycling,...
October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
October 5, 2020
NYCRUNS Unveils “Run This One” Virtual Racing Platform
New York, NY — NYCRUNS — one of New York City’s largest running organizations — announced last week that it will launch a second “Subway Systems Challenge” virtual race using its Run This One platform, following the success of its original challenge. The first event, which challenged participants to run...