PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
April 7, 2021
Brompton Bicycle Grows U.S. Footprint Despite Brexit, Supply Chain Impacts
NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of two major business-impacting events of the past year, Brexit and the worldwide supply chain bottlenecks tied...
April 6, 2021
Alistair Brownlee’s sporting secrets snapped up by HarperColllins
Double Olympic champion Alistair Brownlee's book Relentless: Secrets of the Sporting Elite has been snapped up by HarperCollins. Executive publisher Oli Malcolm negotiated world all language rights for HarperNonFiction with Richard Downey at Blue Carpet Management. Relentless will be published on 8th July 2021. The book follows a four-year quest by Brownlee to discover the...
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April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
April 6, 2021
BibBoards Reaches Mega Milestone Helping Over 1,000 Races in Three Years
Earlier today, it was revealed that BibBoards INC reached a remarkable milestone as records showed that the company had provided bib fasteners for endurance sports participants in over 1000 races across since 2017. The company reached this milestone in the pre-pandemic era, and it simply tells that they have been...
April 1, 2021
New York pop-up retailer brings rarely seen road brands to US cyclists
The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes online sales (with delivery by bicycle an option in New York City) and operates the pop-up...
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April 1, 2021
Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches
(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...
April 1, 2021
Noble Biomaterials Launches New Antimicrobial Fabric Solution Under Ionic+™ Brand
SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a silver-based fabric finish that is an effective, expedient way to deliver antimicrobial benefits. It is applied...
April 1, 2021
Epic Adventurers, Endurance Athletes Invited To Apply for Punch Gunk’s Go Get It Grant Program
LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, announced today that applications are now open for their Go Get It Grant Program. Athletes and teams in need of a financial assistant for upcoming athletic endeavors can apply for amounts...
April 1, 2021
Kodiak Hikes to New Heights in Spring ’21 Collection
Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan...