PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
April 8, 2025
ShowcasedAllied Cycle Works Unveils Next-Generation ABLE Gravel Bike
BENTONVILLE, AR (April 8, 2025) /ENDURANCE SPORTSWIRE/ — Allied Cycle Works is proud to announce the launch of the all-new ABLE gravel bike, a ground-up redesign of the brand's premier gravel race platform. The next-generation ABLE meets the demands of today's fastest, most technical gravel racecourses by utilizing an all-new...
April 7, 2025
Precision perfected: Wattbike Atom advances with customer-led enhancements
April 7, 2025 /ENDURANCE SPORTSWIRE/ - Wattbike, the pioneering indoor cycling company, trusted by the world’s best is excited to unveil the upgraded Wattbike Atom, featuring a number of product enhancements inspired by feedback from its dedicated riders. Designed to refine the award-winning Atom experience, these updates focus on what...
April 7, 2025
Vekta unveils AI-powered coaching and training platform – the AI coaching and training platform partnering with World Tour teams to lead endurance athletes to victory
Paris, France - Monday, 7th April 2025 @ 10am CET /ENDURANCE SPORTSWIRE/ - Vekta takes a human first approach to AI by equipping coaches with technology they can use to amplify the experience of their athletes and streamline their work as coaches. The industry-leading Vekta technology offers a seamless user...
April 5, 2025
FavoriteBikes Restock of Popular Hybrid CSC ST Electric Bike at Costco Canada
LOS ANGELES, CA /ENDURANCE SPORTSWIRE/ - FavoriteBikes, a leader in innovative electric bicycles and a champion of sustainable urban mobility, is thrilled to announce the long-awaited restock of its best-selling Favorite Hybrid CSC ST Ebike model at Costco Canada. Originally launched in 2024, the Hybrid CSC ST quickly became a customer...
April 4, 2025
Colnago Announces Retrofitting Event in Monterey, CA: Celebrate 70 Years of Cycling Heritage with Vintage Certifications and Exclusive Bike Displays
(Monterey, CA ) /ENDURANCE SPORTSWIRE/ - Colnago, the iconic Italian brand synonymous with intricately crafted, high-performance bicycles, is thrilled to announce a special Colnago Retrofitting Event on April 11, 2025, from 10:00 AM to 2:00 PM at 456 Lighthouse Avenue, Monterey, CA. This free event invites the public to immerse...
April 3, 2025
Women’s Running Brand Oiselle Announces New Ownership
Seattle, Wash. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...
April 3, 2025
Carbitex and Blumaka Team Up, Launches Insole Designed to Tackle Turf Toe
KENNEWICK, Washington (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, has teamed up with performance insole brand, Blumaka, to create the first-ever dynamically flexible carbon-plated insole to target prevention and relief for athletes suffering from turf toe. The new Blumaka Carbon Elite insole leverages...
April 3, 2025
Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings
San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and click-and-collect opportunities. Consumers now have in-store access to a broad range of VAN RYSEL road...
April 2, 2025
Run Madtown Partners with Brooksee’s Laurel Technology to Elevate the Race Experience
SALT LAKE CITY, Utah and MADISON, Wisc. /ENDURANCE SPORTSWIRE/ - Run Madtown has selected Brooksee’s Laurel technology as its official race timing partner, bringing an enhanced digital experience to participants and spectators alike. Laurel’s cutting-edge timing and tracking system will provide tracking checkpoints every mile, making race day more interactive...
April 2, 2025
Taylor Lideen Conquers the 2025 Specialized Cactus Cup, Taking Home the Pro Men’s Title
Scottsdale, AZ /ENDURANCE SPORTSWIRE/ - Team INFINIT Pro Athlete Taylor Lideen kicked off his 2025 season with a dominant performance at the Specialized Cactus Cup, claiming 1st place overall in the Pro Men’s category. This historic three-day mountain bike stage race, dating back to 1991, tests riders across Time Trial,...
