PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 25, 2021
CADEX Expands Road Wheel Product Line with the CADEX 36 Disc
(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...
May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
May 25, 2021
Alchemy Introduces the Redesigned Atlas Family of Road Bikes
DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...
May 24, 2021
Velocio launches 2021 Unity Jersey to support climate focused non profit partners
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...
May 21, 2021
RunSignup Launches RaceDay Scoring Version 3.0
May 21, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Scoring Version 3.0 new team upgrade release. This latest release of RaceDay Scoring encompasses substantial innovation for timers scoring events with a team or group component, such as running clubs, corporate teams, and relays. This significant upgrade spans...
May 21, 2021
Patent Granted on RACE RESULT active timing technology
RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...
May 20, 2021
Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography
Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...
May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
May 19, 2021
Peloton releases software fix for recalled treadmills
The new automatic software update adds a new “Tread Lock” feature that stops and locks the belt after 45 seconds of non-use outside of a class. Users will be required to enter a four-digit code to unlock the belt and start it again. NBC News
May 19, 2021
Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon
May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...