PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 4, 2021
Irondad Life, a hilarious new book about Ironman triathlon and one man’s quest to conquer Lake Placid
NEW YORK, NY— Russell Newell’s hilarious new book, IRONDAD LIFE: A Year of Bad Decisions and Questionable Motives—What I Learned on the Quest to Conquer Ironman Lake Placid, captures the absurdity, humor, pain, and audacity of what it takes to do an Ironman triathlon while juggling a busy family with young...
June 3, 2021
USA Triathlon Unveils Refreshed Membership Hub with New Features, Increased Functionality
COLORADO SPRINGS, Colo.— USA Triathlon today unveiled its new Membership Hub, a completely refreshed online portal for USA Triathlon members and key constituents. The hub features increased reliability and ease of use, an all-new suite of tools and significantly enhanced search functionality — giving athletes, race directors, coaches, clubs, officials...
June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
June 3, 2021
UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery
Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...
June 2, 2021
ASICS introduces tool to measure running’s effect on the mind
ASICS has launched a worldwide study on the effects of exercise on mental health and wellness, and everyone is invited to participate. The study employs a new online tool designed by the team at ASICS called the Mind Uplifter, and it uses facial recognition software and individual self-reports to analyze...
June 2, 2021
Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents
Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...
June 2, 2021
TriggerPoint Launches Compact GRID Travel Foam Roller
CARLSBAD, Calif. (June 2, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...
June 2, 2021
woom Launches Its First Electric Bike for Kids in the U.S.
June 2, 2021– AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork, hydraulic...
June 1, 2021
GU Energy Labs Introduces New Liquid Energy Gel Flavor
Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...
June 1, 2021
Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear
COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...