PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
July 15, 2021
Kate Hudson-Backed Apparel Brand Fabletics Taps Banks for IPO
Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter. WSJ
July 15, 2021
Energy unleashed: Science in Sport launch the Beta Fuel range, changing the game of endurance sports nutrition
The team at Science in Sport are excited to launch what they define as ‘the most complete and innovative fuelling solution on the market.’ The updated Beta Fuel product line builds on the scientifically-tested blend of carbohydrate powder, using a new ratio of 1:0.8 maltodextrin to fructose to increase exogenous CHO...
July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....
July 14, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Games
LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO will be present to provide their athletes with fuel and support to help conquer the competition....
July 14, 2021
Purity Products® Spotlights Joint Care Supplement FLEXURON® for National Park and Recreation Month
Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on joints, FLEXURON® delivers effective joint comfort and support to seasoned backpackers and leisure hikers as National...
July 14, 2021
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2021
14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic...
July 14, 2021
Perspective Fitwear Becomes Official Training Apparel of USA Triathlon Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced that San Diego-based Perspective Fitwear has been named the organization’s Official Training Apparel through 2023. The company, owned by Founder & CEO Stephanie Perez and U.S. Naval Officer LCDR Kory Perez, was launched in 2017 as a women’s performance apparel brand and...
July 14, 2021
Peloton Pays Out Musicians Better Than Spotify, Apple
On a per stream basis, Peloton blasting your favorite song during a workout supports the artist who made it more than clicking play on the top music streaming services. Peloton pays musicians $0.03 per stream. Neither Spotify nor Apple Music pays even one full cent, respectively doling out $0.0035 and $0.0068 per stream....
July 13, 2021
Barebells Introduces Plant-Based Spin on Bestselling Protein Bars
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com. “We are so excited to introduce a plant-based spin...