PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 12, 2021
AI and a Brave New Running World
AI is the inevitable future of athletics posed to revolutionize the endurance sporting industry. PodiumRunner lays out where we are, and what we can expect to see in the coming years.
May 12, 2021
Island Brands USA Launches Summer’s Two New Favorite Beers
Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...
May 12, 2021
IMT Des Moines Marathon Announces Wolfe Eye Clinic to Provide Athletes with Digital Images
Des Moines, IA (May 12, 2021) – The IMT Des Moines Marathon is pleased to announce free digital images presented by Wolfe Eye Clinic for all athletes participating in the races this year. MarathonFoto, the official event photography provider for the IMT Des Moines Marathon, estimates they will take over...
May 12, 2021
GSI Outdoors Launches Sustainability Partnership with Seatrees
Spokane, Wash. — GSI Outdoors today announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees, an organization full of great people doing outstanding work to help reverse climate change, is a company that not only aligns...
May 12, 2021
Big Sneaker, Small Footprint: Adidas, Allbirds Collab on Lowest Carbon Emission Shoe
After a 12-month collaboration, rival brands adidas and Allbirds today unveiled what they see as the future of sustainable shoe design. The FUTURECRAFT.FOOTPRINT, a limited-run proof-of-concept shoe, produces an estimated 2.94 kg of carbon per pair. That makes it both brands’ first sub-3kg carbon footprint shoes, and less than half that...
May 11, 2021
Outside’s 2021 Summer Buyer’s Guide
Every year, Outside dedicates two whole magazines to gear. That's 40-plus Reviewers. 340 Products. Months of testing on rivers, trails, summits, and patios. See their picks for running, cycling and fitness gear at the link.
May 11, 2021
Humana Rock ‘n’ Roll Virtual Running Club Launches New Mobile App, Offering More Convenient Access To Platform
TAMPA, Fla. (May 11, 2021) – The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) and its partners at SportHeroes have launched a new mobile app providing convenient access to all the features available on the platform. The mobile app, which is now compatible with Apple Health, offers Rock ‘n’ Rollers...
May 10, 2021
TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science
TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Businesswire
May 10, 2021
bluerub CHAFE now distributed in the UK
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced certification for CHAFE to be distributed through Live on the Edge in the UK. This represents the first bluerub product in the UK and the EU and allows more athletes to use natural body care that works....
May 10, 2021
Pic2Go Partners with The Steamboat Marathon 2021 to deliver Race Day Photos to Participants
After being canceled for the first time in history last year, The Steamboat Marathon, celebrating the 40th anniversary, will return this summer - on Sunday, June 6. The race, sponsored by Bank of the West, will have the half marathon shift to a virtual event while the full marathon and...