PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 17, 2021
PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...
June 17, 2021
RunSignup Launches RaceDay Scoring for Cross Country Events
June 17, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces the new release of RaceDay Scoring for Cross Country events. This latest advancement in RaceDay Scoring broadens industry timers’ applications to include cross country events. This release deploys features and functionality that address the rules and situations that are...
June 16, 2021
IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches
NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...
June 16, 2021
RRCA Welcomes Your New Running BFF, Zespri™ SunGold™ Kiwifruit, As An Official Sponsor
Arlington, VA (June 16, 2021) - The Road Runners Club of America (RRCA) is pleased to welcome Zespri SunGold Kiwifruit as an Official Sponsor for the summer season. In partnership with Zespri we’ll work together to inspire our community of runners to discover better snacking on and off the pavement without compromising on taste. Zespri SunGold Kiwifruit are the perfect...
June 15, 2021
Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail
WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new...
June 15, 2021
Tissot and USA Cycling Announce Partnership
Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...
June 11, 2021
Wearables Connecting Athletes to Fans
Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting them. Front Office Sports
June 11, 2021
Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
Boulder, CO (June 11, 2021)- Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel was...
June 10, 2021
Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US
LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...
June 10, 2021
Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection
SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...