PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...
June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
June 8, 2021
Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes, today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...
June 7, 2021
The Fast and the Furious: Electric Bikers and Cyclists Compete for Trail Space
Bicyclists says e-bikers zip by recklessly, motorized bike enthusiasts say pedal crowd is just as bad; “increasing rudeness.” WSJ (paywall)
June 4, 2021
Small Beer Launch 100% Recycled Cycling Jersey with 100% Profits Donated To MIND
Much in the same way that Small Beer serves as an answer to the everyday extremes of either ‘drinking’ or ‘not drinking’, its limited edition jersey is a rallying cry to enjoy the freedom of local adventure after an eternity of lockdown at home. To help raise awareness of the...
June 4, 2021
Irondad Life, a hilarious new book about Ironman triathlon and one man’s quest to conquer Lake Placid
NEW YORK, NY— Russell Newell’s hilarious new book, IRONDAD LIFE: A Year of Bad Decisions and Questionable Motives—What I Learned on the Quest to Conquer Ironman Lake Placid, captures the absurdity, humor, pain, and audacity of what it takes to do an Ironman triathlon while juggling a busy family with young...
June 3, 2021
USA Triathlon Unveils Refreshed Membership Hub with New Features, Increased Functionality
COLORADO SPRINGS, Colo.— USA Triathlon today unveiled its new Membership Hub, a completely refreshed online portal for USA Triathlon members and key constituents. The hub features increased reliability and ease of use, an all-new suite of tools and significantly enhanced search functionality — giving athletes, race directors, coaches, clubs, officials...
June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
June 3, 2021
UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery
Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...
June 2, 2021
ASICS introduces tool to measure running’s effect on the mind
ASICS has launched a worldwide study on the effects of exercise on mental health and wellness, and everyone is invited to participate. The study employs a new online tool designed by the team at ASICS called the Mind Uplifter, and it uses facial recognition software and individual self-reports to analyze...