PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 7, 2021
SoulCycle Thrives As People Return ‘In Droves’
Equinox’s SoulCycle is reaping the benefits of renewed interest in in-person fitness experiences. In May, the company said New York’s new membership sales had increased 55%. By then, all fitness centers nationwide had reached 83% of their January 2020 traffic levels. Front Office News
July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....
July 7, 2021
Küat Racks Adds a Second Distribution Facility in Gardena, CA
July 7, 2021 (Springfield, MO)– Küat Innovations, Inc., a Springfield, MO based company, has added a second distribution facility in Gardena, CA, just 16 miles from the Port of Los Angeles and Port of Long Beach. This second distribution facility will add 8500 square feet of space and will allow...
July 7, 2021
Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...
July 6, 2021
UltrAspire Introduces a New Patented Vest Harness System
UltrAspire has been introducing concepts to drive the running industry forward since the company’s inception in 2012. Owner and founder, Bryce Thatcher, known as the “Father of Hydration” has designed hundreds of products over his 35-year career that have shaped the evolution of hydration carry options to the present day....
July 6, 2021
Neversecond™ Science-Based Sports Nutrition Helps Athletes Fuel Optimally
(July 6, 2021; NEW YORK, NY) Today, endurance sports nutrition upstart, Neversecond™, introduced their line of scientifically-proven fueling solutions that promise to forever alter the sports nutrition landscape by helping endurance athletes unlock their true potential. Neversecond™ gels and drink mix, which are being used by EF Education-Nippo Pro Cycling and...
July 5, 2021
Soul Cap: Afro swimming cap Olympic rejection could be reconsidered after backlash
Soul Cap, which makes caps to fit over and protect dreadlocks, afros, weaves, braids, and thick and curly hair, said FINA, the water sports world governing body, had told them the hats aren't suitable because they don't follow "the natural form of the head". The comments sparked criticism from many...
July 2, 2021
USA Cycling Partners with Zespri™ SunGold™ Kiwifruit to Help Fuel Your Rides
Colorado Springs, CO (July 2, 2021) - USA Cycling is proud to announce Zespri™ SunGold™ Kiwifruit as an official sponsor for the summer cycling season. With a combination of more than 20 vitamins and minerals1 and three times the vitamin C in a medium orange2,* per serving (2 kiwifruit), Zespri SunGold Kiwis are the perfect pre and...
July 1, 2021
Thousand and CHPT3 Team Up to Create Striking New Twist on Classic Chapter Helmet
LOS ANGELES (July 1, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, today announced a design collaboration with British bicycling brand, CHPT3, and the availability of the limited edition CHPT3 x Thousand Barrivell Chapter Helmet. Inspired by the architecture and history of CHPT3 founder, David Millar’s, second home city...
July 1, 2021
rabbit Launches PRO Trail Collection – Inspired by Amanda Basham, Eric Senseman & Hayden Hawks
July 1st, 2021. Santa Barbara, California — rabbit launches the PRO Trail Collection, inspired by three professional trail athletes that run on the rabbitPRO team: Amanda Basham, Eric Senseman and Hayden Hawks. The PRO Trail Collection is comprised of three individual capsules, one for each athlete, consisting of particular pieces to...