PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

October 20, 2021
BMW Dallas Marathon Festival Will Be First U.S. Marathon Course To Feature SuperStarch-based Energy Pouch ‘UCAN Edge’
(DALLAS) /ENDURANCE SPORTSWIRE/ - The UCAN Company will return this year as an official sponsor of the BMW Dallas Marathon Festival weekend, where it will debut its innovative new product UCAN Edge, the first and only SuperStarch-based energy product in a portable pouch. “Races are a wonderful opportunity to bring people...

October 20, 2021
ShowcasedToday’s Plan launches “Communities”
/ENDURANCE SPORTSWIRE/ - Today’s Plan has announced an extensive suite of digital tools to allow coaches, clubs and federations to create their own training community, whether they have 10 or 10,000 members or athletes. This suite of tools is known as “Communities”. “Communities” allows these organisations to offer a much...

October 20, 2021
The RunnerBox and The RiderBox Encourage Athletes to “Smash Goals, Not Pumpkins“ with their Fall Edition
/ENDURANCE SPORTSWIRE/ - Fall is finally here and rather than sip on a pumpkin spice latte, The RunnerBox and The RiderBox are encouraging athletes to celebrate the season with its Fall Edition endurance subscription box. The brands’ latest creations are bursting with seasonally flavored nutrition that will satisfy fall cravings...
October 19, 2021
Aquasphere Launches Innovative R&D Hub to Supercharge Product Development and New Global Brand Ambition
SOPHIA ANTIPOLIS, France (October 19, 2021) /ENDURANCE SPORTSWIRE/ - Aquasphere, the premier swimming brand, has created an innovative new R&D Hub designed to maximize its product development and new global brand ambition by utilizing swimmers of all levels for research and development, marketing programs, and retail and merchandising solutions. Launching...

October 19, 2021
ShowcasedBikeFlights Makes It Easier To Ship E-Bikes
PORTLAND, OR (October 19, 2021) /ENDURANCE SPORTSWIRE/ - BikeFlights.com, a bicycle shipping service and bike box supplier, has just made it easier for individual cyclists and businesses to ship e-bikes within the contiguous U.S. “As more people have purchased e-bikes, the need to buy and sell as well as travel...

October 19, 2021
Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester
/ENDURANCE SPORTSWIRE/ - Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the first 90 days postpartum, which workout logs, personal thoughts, and training notes from both the...
October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports

October 15, 2021
ROUVY releases the augmented city tours around the European capitals with language localization
Prague, Czech Republic / October 15, 2021 - If anyone ever dreamed of a trip around the European capitals, he or she can do one from home on ROUVY’s indoor cycling reality platform now! The release brings the possibility to cruise through and get familiar with the impressive historic streets...

October 15, 2021
Nathan Sports Launches First Collection of Polarized Performance Eyewear
Fountain Valley, CA (October 15, 2021) – Nathan Sports, the performance running company specializing in hydration, storage, safety and apparel, is excited to announce their entry into the eyewear market with their first-ever line of performance-quality polarized sunglasses. Nathan strives to find purpose-driven solutions to offer the best quality products...

October 14, 2021
UCAN Expands Product Assortment With New Strawberry Banana Edge
(Woodbridge, CT) The UCAN Company is expanding on its extraordinary innovation in sports fueling with the launch of new Strawberry Banana UCAN Edge. The new formula features a delicious fruit flavor that goes down smooth to drive optimal performance. Edge is a convenient, portable pouch that puts the power of...