PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 25, 2021
Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show
The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....
August 25, 2021
MYLAPS and Sportunity join forces to take event apps to the next level
Haarlem/Apeldoorn, 25 August 2021 - MYLAPS and Sportunity announce a long-term partnership today to offer best-in-class mobile event apps to sports events and athletes. The sports timing company and digital sports marketing agency join forces to further improve the digital experience for event participants, fans, and sponsors. From 1 September...
August 25, 2021
Skateboarding in the Forest – Onewheel’s Short Film ‘DIRT’ is an Unexpected and Thrilling Mashup
(Santa Cruz, August 25, 2021) - Future Motion, makers of Onewheel, recently launched DIRT, a groundbreaking new film pushing the limits of what’s possible in the sport. Directed by longtime Burton snowboard cinematographer, Aaron Hooper, DIRT brings skate and snow influences into classic Onewheel trail riding environment. The film has...
August 24, 2021
CADEX Launches Race Handlebar, Expands into a New Component Category
CADEX, the manufacturer of high-performance cycling products, announced today the launch of a new product line category with the release of the CADEX Race handlebar. The bars weigh just 160g (size 420mm) and feature a CADEX-developed one-piece molding process. The CADEX Race handlebar is available starting from select authorized CADEX...
August 24, 2021
Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed
Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed. The Renewal Workshop offers for sale...
August 24, 2021
Peloton Releasing New Treadmill, Linked to Rowing
Following the recall of its Tread and Tread+ treadmills over safety concerns, the company announced it will launch a revamped treadmill next week. At $2,495, the new Tread model is far less expensive than the original $4,300 version. The treadmill news comes amid signs that Peloton is moving into connected rowing. Last month, the company listed an...
August 24, 2021
Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection
The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...
August 24, 2021
Fitness Technology Company FORM launches First-of-its-kind Guided Workouts Powered by the FORM Smart Swim Goggles
Vancouver, BC, August 24 – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles' augmented reality display. Available immediately, this game-changing...
August 24, 2021
Superfeet Introduces ADAPT™ Run Insole Family
FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles represent an evolution of Superfeet technology — an alternative to the firm foundation of traditional...
August 19, 2021
How This New Trail Running Brand Is Making a Splash With Help From Vibram and Ciele Athletics
Norda is set on winning trail runners over with its innovative approach to footwear creation. And the emerging brand from Canada’s new collaboration could help get more eyes on the brand. FN