PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
December 23, 2021
World Athletics approves new rules and regulations for shoes in competition
It was announced today that World Athletics has approved new shoe rules and regulations for competition. The new rules have brought a major update to the future of the sport, as athletes will not be allowed to wear shoes that have over a 20mm stack height during competition. This rule...
December 22, 2021
People Are Suing New Balance, Saying Its ‘Made in USA’ Claims Are Deceptive
A new class action lawsuit is going after New Balance’s use of the phrase “Made in the USA.” New Balance customers on Monday filed a complaint in a U.S. District Court for the District of Massachusetts against the footwear maker regarding its shoes that feature the phrase “Made in USA.”...
December 22, 2021
Believe in the Run and PUMA Partner On Activation of the Fast-R Nitro Debut
/ENDURANCE SPORTSWIRE/ - Believe in the Run, a media company centered on run and run culture, recently partnered with PUMA on a dual activation for the debut of PUMA’s newest racing shoe, the Fast-R Nitro Elite. The activation consisted of a shakeout run and live lunch podcast and took place...
December 22, 2021
GO Sleeves Signs Partnership Deal with World Champion Runner Joseph Gray and World Champion Triathlete Josiah Middaugh
San Jose, CA /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World Champion Runner Joseph Gray and Professional Triathlete Josiah Middaugh to an ongoing partnership contract. “I couldn’t be more excited or proud...
December 21, 2021
Fitness Apps Market Could Be Worth $120.37B by 2030
According to a study by Allied Market Research, in 2020, the fitness apps market was worth a total of $13.78 billion, and the compound annual growth rate would be 24.3%. The study suggested that an increased awareness of “a healthy lifestyle” and “diet-related diseases,” as well as an increased use of devices...
December 21, 2021
Want to prevent injuries? Wear cushioned shoes
The highly cushioned shoe versus the minimalist shoe debate has been a topic of conversation among runners for years, but it appears the pendulum is swinging in the direction of cushion. In a recent study, researchers found that runners who wore more cushioned shoes experienced lower rates of injuries than those...
December 21, 2021
Thousands of JD Group Stores To Sell ABG’s Reebok
Reebok, purchased by Authentic Brands Group in August, will now be sold in thousands of JD Group stores thanks to a new agreement between the companies. The non-exclusive deal comes after ABG announced plans to buy Reebok from Adidas for $2.46 billion — the acquisition is set to close in Q1 2022. JD Group, which...
December 21, 2021
Google Assembles an Apple Watch Competitor
Google is taking another swing at smartwatches. The tech giant is said to be in the final stages of development for its long-rumored Pixel Watch and is anticipating a 2022 product launch. Fitt Insider
December 20, 2021
MYLAPS and IRONMAN Europe extend partnership through 2024
Haarlem/Frankfurt /ENDURANCE SPORTSWIRE/ - MYLAPS Sports Timing and IRONMAN Europe extend their partnership for an additional year. Participants at most IRONMAN races across Europe will be assured of the latest developments in timekeeping through 2024. Commencing in 2021, the extensive partnership between the sports timing company and the iconic endurance...
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