PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
December 18, 2024
GT Bicycles Pausing New Product Releases, Reducing Workforce
GT Bicycles, which separated from Cycling Sports Group/Cannondale to a stand-alone Pon Holdings brand last year with its own design team, will pause releasing new products while streamlining operations. GT Managing Director Jason Schiers told BRAIN on Tuesday there will be layoffs before the end of the year but the...

December 18, 2024
Helmets Using WaveCel Technology Outperform Competitors in a Research Study on Head and Brain Protection
Wilsonville, OR—December 18, 2024 /ENDURANCE SPORTSWIRE/ — WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to help protect the head and the brain, today announced formative results from a research study published by the Journal of Forensic Biomechanics. The research evaluated the latest generation of ANSI...

December 18, 2024
ChronoTrack Introduces Fifth-Generation Bib Tag Solution
[Evansville, IN] /ENDURANCE SPORTSWIRE/ - ChronoTrack, a leading provider of timing and scoring solutions for sporting events, today announced the launch of its fifth-generation Bib Tag solution, the B-Tag Gen5. This latest version builds upon ChronoTrack’s industry-leading tag performance and reliability, providing timers with an even more robust and accurate timing...

December 18, 2024
Velocity Indoor Cycling Launches “Stream Mode”: Training Meets Entertainment
December 18, 2024 /ENDURANCE SPORTSWIRE/ - Velocity, the innovative indoor cycling app, has unveiled its latest feature, “Stream Mode,” designed to revolutionize how athletes train. Combining advanced training metrics with seamless media streaming, Stream Mode allows users to execute their workouts while enjoying their favorite shows, movies, or sports. “Ever...

December 16, 2024
deboer swim Makes a Splash with new goggles and buoyancy shorts
(Taupo, New Zealand) December 16, 2024 /ENDURANCE SPORTSWIRE/ – After a successful weekend of racing at the Ironman World Championships- deboer swim, a leading innovator in high-performance swimwear, today announced the launch of two groundbreaking products designed to elevate the swimming experience for athletes of all levels: deboer swim x...

December 13, 2024
Marucci Sports Debuts Footwear Collection, Brings BOA to the Diamond
Baton Rouge, LA – December 13, 2024 /ENDURANCE SPORTSWIRE/ – Today, Marucci Sports is excited to announce its entrance into the footwear category with the Marucci MXB Collection, allowing the brand to outfit diamond athletes with everything they need to compete on and off the field. A brand born on...

December 13, 2024
Ready for the Open Water: Sumarpo Cold Open Water Kits and Accessories Review
December 13, 2024 /ENDURANCE SPORTSWIRE/ - For those brave enough to embrace the challenge of open water swimming, Sumarpo has launched a comprehensive range of cold-water swimming essentials designed to keep athletes safe, comfortable, and performing at their best, no matter the conditions. Sumarpo Openwater Wetsuit: Unmatched Comfort and Flexibility...

December 12, 2024
Game On Sports & Performance Center Partners with 360 Hoops to Introduce a Revolutionary New Sport to Massachusetts
Fitchburg, MA – December 12, 2024 /ENDURANCE SPORTSWIRE/ - Game On Fitchburg is proud to announce a market-exclusive partnership with 360 Hoops™, being the first to bring the innovative game to New England. Played on a circular court, 360 Hoops blends the spirit of traditional basketball with a dynamic twist....

December 12, 2024
P3R Announces Neversecond as Official Nutrition Partner, Launching Education Series and Marathon Starter Packs
[Pittsburgh, PA – December 12, 2024] /ENDURANCE SPORTSWIRE/ – P3R is excited to announce a new partnership with Neversecond, a leading sports nutrition company, as the Official Nutrition Partner of all P3R events in 2025. This collaboration is set to enhance the experience of runners at every level, offering both...
December 12, 2024
Big Red Cats Partners with YETI to Elevate Backcountry Cat Skiing Experience
Rossland, BC – Dec. 11, 2024 /ENDURANCE SPORTSWIRE/ – Big Red Cats, the premier backcountry skiing operator in British Columbia, has announced an exciting new partnership with YETI, the global leader in premium outdoor gear. This collaboration is set to enhance the skiing experience for adventurers by combining Big Red...