PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 21, 2024
Introducing ADDRA Labs™: New Line of High Performance Sports Nutrition Products That Support Endurance Athletes
New York, NY 8/21/24 /ENDURANCE SPORTSWIRE/ - ADDRA Labs™, an innovative new sports nutrition brand, introduces their brand-new ADDRA High Performance Protein Bars. ADDRA Labs™ aims to address an underserved area of endurance sports nutrition: targeted protein consumption for muscle recovery, repair, and remodeling. ADDRA High Performance Protein Bars were...
August 20, 2024
Inflatable Bike Helmet Folds Like Origami: Check Out the Wild Ventete aH-1
As much as the cycling industry touts technological breakthroughs and the slimmest marginal gains in aerodynamics and weight, the most important piece of safety gear has remained largely unchanged in materials or construction since the mid-1970s. Cycling helmets have become much lighter, safer, more aerodynamic, ventilated, and comfortable, but the basic construction still involves...
August 20, 2024
USA Triathlon Secures BikeInsure as Official Bicycle Insurance Partner
Colorado Springs, Colo. – August 20, 2024 /ENDURANCE SPORTSWIRE/ – USA Triathlon, the National Governing body for the sport of triathlon in the United States, has selected BikeInsure as the organization's Official Bicycle Insurance partner, bringing affordable, opt-in bicycle insurance to USA Triathlon members. BikeInsure is a specialty bicycle insurance...
August 19, 2024
Themagic5 Announces The World’s First Custom Kids Goggles
BROOKLYN, NEW YORK, USA, AUGUST 2024 /ENDURANCE SPORTSWIRE/ - THEMAGIC5 announces the development of custom goggles for kids–the first in the world. The kids goggles will extend THEMAGIC5 experience to younger swimmers aged 10 and up. Younger swimmers (ages 10+) experience the same struggles with traditional goggles as adults do:...
August 16, 2024
RunSignup Launches New Release of RaceDay Mobile Timing App as Part of Its RaceDay Real-Time Product Suite
Moorestown, NJ – August 16, 2024/ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, announces significant advancements to its RaceDay Mobile Timing App, a key component of the RaceDay Real-Time technology suite. These improvements further empower timers and event organizers with versatile solutions...
August 15, 2024
Reebok releases new fitness app
Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS. Users can also connect with other fitness enthusiasts and join challenges with other users...
August 14, 2024
Canyon CFR Helmet Rethinks Retention With Watt Saving HighBar System
If you’ve been watching the Olympics, World Cups, and anything bike racing with Canyon athletes, you’ve seen the Canyon CFR (Canyon Factory Racing) helmets. From afar, the design flies under the radar, but up close, it’s anything but the same old. To solve a reasonably common problem within the cycling...
August 14, 2024
Cybersecurity flaws could derail high-profile cycling races
High-end bicycles used for high-profile road races such as the Tour de France are vulnerable to cybersecurity attacks targeting the bike's wireless gear shifting system. In recent years, bicycle manufacturers have adopted wireless gear-shifting technology, which gives riders better control over changing gears. The technology is not vulnerable to the...
August 14, 2024
Podium Racing Announces Official Partnership with Nix Biosensors for Personalized Hydration Strategies
Old Saybrook, Connecticut/ENDURANCE SPORTSWIRE/ – Podium Racing, a leading triathlon coaching and racing organization, and the first team in supertri’s new franchise ownership model, is thrilled to announce its partnership with Nix, the leading provider of cutting-edge hydration monitoring technology. Podium athletes will integrate Nix’s professional group biosensing platform, Nix Pro,...
August 13, 2024
Google Fitbit, Peloton announce fitness content partnership
Google's (GOOGL.O), opens new tab Fitbit has partnered with Peloton Interactive (PTON.O), opens new tab to give its premium users access to the exercise equipment maker's fitness content, starting early September, the companies said on Tuesday. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would...