PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 22, 2024
Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series
PORTLAND, OREGON (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics...
October 22, 2024
Raide and Safeback Announce Partnership
/ENDURANCE SPORTSWIRE/ - Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a meteoric first season in the market, Raide has not taken the success of their LF40...
October 22, 2024
Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test
The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance is applied. Cycling Weekly
October 22, 2024
Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...
October 21, 2024
IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner
TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...
October 18, 2024
First AI-Powered Gym Launching in Early 2025
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM. “Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Athletech News
October 18, 2024
Sumarpo Eco-Friendly Triathlon Wetsuit: A 15-Year Journey of Innovation and Sustainability
/ENDURANCE SPORTSWIRE/ - Sumarpo proudly announces that all its triathlon wetsuits are now eco-friendly, a culmination of 15 years of dedication to sustainable practices. Collaborating with a professional design team, Sumarpo blends high performance with environmentally responsible materials, including 100% limestone neoprene, non-benzene adhesives, and Oeko-Tex® certified fabrics, reinforcing its...
October 18, 2024
UltraSignup Partners with Headsweats to Offer Exclusive Pricing on Premium Headwear and Apparel for Race Directors
Nashville, TN October 18 /ENDURANCE SPORTSWIRE/ - UltraSignup, the premier race marketplace for endurance events, is excited to announce a strategic partnership with Headsweats, a leading provider of performance headwear and accessories. This collaboration makes Headsweats a preferred UltraSignup partner, unlocking discounted pricing to premium and customizable apparel and headwear...
October 17, 2024
Tempo Launches Innovative Bike Theft Protection Service
SAN FRANCISCO, CA /ENDURANCE SPORTSWIRE/ - Tempo, the leading peace-of-mind service for bike and ebike owners, today announced the launch of its new Theft Protection offering. This innovative product and service combines deterrence, recovery assistance, and financial protection to give cyclists unprecedented security. Tempo's Theft Protection product includes: Unique security...
October 16, 2024
BUFF® Partners with Protect Our Winters and Artist Kate Zessel to Champion Climate Action
Santa Rosa, CA (October 16, 2024) /ENDURANCE SPORTSWIRE/ - BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is thrilled to announce its 7th year of collaboration partnership with Protect Our Winters (POW), a movement empowering outdoor lovers to become climate champions. This season’s collaboration capsule aims to...