PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 3, 2022
Strava partners with Snapchat for new augmented reality experience for athletes
This partnership is a first-of-its-kind augmented reality experience that lets Snapchatters and Strava users share their fitness journey with friends and family via their cameras. Snapchat has 363 million daily active users and sees over six billion AR Lens pictures taken daily. Canadian Running
November 3, 2022
FulGaz expands User Experience with New Enhancements
TAMPA, Fla. / MELBOURNE, Australia (November 3, 2022) /ENDURANCE SPORTSWIRE/ – FulGaz®, The IRONMAN Group’s cutting-edge indoor virtual cycling app, has released new enhancements to expand the user experience, including the launch of avatars and numerous new courses from IRONMAN® and IRONMAN® 70.3® Triathlon Series, Haute Route, and Epic Series events from around...
November 3, 2022
LIVALL launch the PikaBoost – for seamless and effective e-bike conversion
3rd November 2022, 2pm GMT, UK /ENDURANCE SPORTSWIRE/ – LIVALL, the team behind the world’s first smart cycling helmet, have expanded their smart cycle technology into the fast-growing e-bike market. The PikaBoost easily attaches to most bike categories and brands, transforming any bike into an e-bike in under 30 seconds. The tool-free...
November 3, 2022
ROUVY disrupts Cycling eSports with OmniMode technology using real 360° videos
Prague, Czech Republic / November 3rd, 2022 /ENDURANCE SPORTSWIRE/ – ROUVY’s unique digital platform is based on augmented geo-synced video routes which bring the real-life cycling and triathlon competition experience to your home. Over the last few years, ROUVY has given anyone the possibility to try La Vuelta, Tour de Suisse,...
November 3, 2022
They’re Here! The Brand New COROS APEX 2 and APEX 2 Pro
Irvine, CA, November 3, 2022 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of endurance sports wearables and training software, announced today the release of the COROS APEX 2 and the COROS APEX 2 Pro. Designed for performance over all types of terrain, the APEX 2 and APEX 2 Pro GPS...
November 2, 2022
Will the Smartband Market Continue to Shrink?
Smartbands were the first to gain popularity in the wrist wearable market, thanks to their lower price and longer battery life compared to smartwatches. However, during COVID-19, consumers’ interest in healthcare and fitness increased sharply and they started shifting focus to smartwatches supporting more functions. As a result, smartband shipments...
November 2, 2022
Triathlete pair launch new translation agency for cycling industry
A duo of triathletes have launched an industry-first translation agency for the endurance sports sector. Based in Warsaw, Poland, Endurance Translations is a new venture by Michal Glowacki and Gosia Glowacka, who have 15 years of translation experience and six-plus years competing in triathlons. Bike Biz
November 2, 2022
Athletic Brewing Honors Veterans with Ready Front IPA
MILFORD, Conn. and SAN DIEGO (November 2, 2022) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading non-alcoholic craft brewer, today announced the re-release of Ready Front IPA, a limited-time offering that gives back to military veterans. Developed with a team of veterans and using the “Veterans Blend” of five different...
November 1, 2022
Altra Launches Its Spin on a Max Cushion Road Shoe
DENVER (November 1, 2022) /ENDURANCE SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter the distance. With more than two years of research and development under foot, VIA Olympus...
October 27, 2022
The RunnerBox Sells out of Limited-Edition Another Mother Runner Box in Record Breaking 3-Hours
October 27, 2022 /ENDURANCE SPORTSWIRE/ – Debuting last Friday, the Limited Edition AMR Favorites Box became the fastest selling RunnerBox of all time, selling out in a matter of hours. The highly touted limited edition was a collaboration with Another Mother Runner (AMR) and included an assortment of AMR’s favorite products...