PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 2, 2022
Will the Smartband Market Continue to Shrink?
Smartbands were the first to gain popularity in the wrist wearable market, thanks to their lower price and longer battery life compared to smartwatches. However, during COVID-19, consumers’ interest in healthcare and fitness increased sharply and they started shifting focus to smartwatches supporting more functions. As a result, smartband shipments...
November 2, 2022
Triathlete pair launch new translation agency for cycling industry
A duo of triathletes have launched an industry-first translation agency for the endurance sports sector. Based in Warsaw, Poland, Endurance Translations is a new venture by Michal Glowacki and Gosia Glowacka, who have 15 years of translation experience and six-plus years competing in triathlons. Bike Biz
November 2, 2022
Athletic Brewing Honors Veterans with Ready Front IPA
MILFORD, Conn. and SAN DIEGO (November 2, 2022) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading non-alcoholic craft brewer, today announced the re-release of Ready Front IPA, a limited-time offering that gives back to military veterans. Developed with a team of veterans and using the “Veterans Blend” of five different...
November 1, 2022
Altra Launches Its Spin on a Max Cushion Road Shoe
DENVER (November 1, 2022) /ENDURANCE SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter the distance. With more than two years of research and development under foot, VIA Olympus...
October 27, 2022
The RunnerBox Sells out of Limited-Edition Another Mother Runner Box in Record Breaking 3-Hours
October 27, 2022 /ENDURANCE SPORTSWIRE/ – Debuting last Friday, the Limited Edition AMR Favorites Box became the fastest selling RunnerBox of all time, selling out in a matter of hours. The highly touted limited edition was a collaboration with Another Mother Runner (AMR) and included an assortment of AMR’s favorite products...
October 27, 2022
The Difference Between Zero-Sugar and Electrolyte Sports Drinks
Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online
October 27, 2022
FuelFood.io Adds Grocery Delivery Offering to Meal Planning Software
FuelFood.io announces they will be integrating MealMe's technology to offer users the ability to order from grocery stores in almost every US city for pickup or delivery from within the Fuelfood.io app Philadelphia, Pennsylvania --(October 27, 2022) /ENDURANCE SPORTSWIRE/ – Ai-powered meal planning app, FuelFood.io announces it has signed a trailblazing...
October 27, 2022
COROS Takes Your Watch “Beyond GPS” with POD 2 and Effort Pace
Irvine, CA, October 27, 2022/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of endurance sports wearables and training software, announced today the release of the COROS POD 2. The POD 2 can be used in tandem with any of the brand’s current available GPS watches to provide the user with even greater running...
October 25, 2022
Sports Drinks Boost Coca-Cola to $11B Quarter
Coca-Cola continues to rack up revenue from its sports drinks segment. The beverage giant generated $11.1 billion in revenue in Q3 2022 — a 10% increase year-over-year and surpassing Wall Street estimates of $10.52 billion. Sports drinks — which include BODYARMOR, Powerade, and Aquarius — grew 6% during the quarter....
October 25, 2022
Orucase Releases Their First Travel Bag: The Janus Duffel For Cyclists + Outdoor Sports Enthusiasts
/ENDURANCE SPORTSWIRE/ – Orucase expands their bag offerings as they release their first travel bag - the Janus Duffel 5l. A 50-liter duffel designed with cyclists in mind, and the crossover capabilities for regular travel and all other outdoor sports, the Janus is made out of Challenge Sailcloth fabric and comes...
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