PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 18, 2023
USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024. Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in...
January 17, 2023
Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire
Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance
January 17, 2023
How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand
In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN
January 17, 2023
Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda
Boulder, Colo., (Jan. 17, 2023)/ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces “Call of a Life Time,” a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda. Launching on January 27,...
January 16, 2023
Strava responds to chorus of criticism over price hike policy
After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews
January 16, 2023
ReSport Continues Partnerships with Invictus Games, British Rowing, Events Southwest for 2023
January 16, 2023 /ENDURANCE SPORTSWIRE/ – Realtime Experience Sport (ReSport), a platform for virtual events, advanced mapping, registration, results, and race tracking, announces continued partnerships with UK-based Invictus Games and British Rowing, and US-based Events Southwest, for the year ahead. The three partnerships commenced in 2020 to address needs brought about by...
January 13, 2023
SRAM’s rumoured eBike motor to come courtesy of Amprio buyout
Long rumoured to be testing out electric bike motors, SRAM has confirmed this week the buyout of Amprio, a division of the Rheinmetall Group. Amprio produces a made in Germany eBike motor system that has an established European servicing base. The system has got off to a slow start with...
January 12, 2023
Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)
January 12, 2023
Strava Has Laid Off Employees Ahead of Rising Prices. Here’s What Your Subscription Will Cost Next Month
The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on February 6—a significant 50 percent increase. Aol
January 12, 2023
ROUVY Regulars launched with new features at the iconic Lago di Garda and Alpe d’Huez
January 12th, 2023 /ENDURANCE SPORTSWIRE/ – ROUVY continues to bring the joy of fitness and new legendary virtual locations to the home of every athlete and fitness enthusiast around the globe. Based on augmented real videos from across the world, riders and triathletes can experience real-life cycling and triathlon racing through...
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