PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 17, 2024
Tempo Launches Innovative Bike Theft Protection Service
SAN FRANCISCO, CA /ENDURANCE SPORTSWIRE/ - Tempo, the leading peace-of-mind service for bike and ebike owners, today announced the launch of its new Theft Protection offering. This innovative product and service combines deterrence, recovery assistance, and financial protection to give cyclists unprecedented security. Tempo's Theft Protection product includes: Unique security...
October 16, 2024
BUFF® Partners with Protect Our Winters and Artist Kate Zessel to Champion Climate Action
Santa Rosa, CA (October 16, 2024) /ENDURANCE SPORTSWIRE/ - BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is thrilled to announce its 7th year of collaboration partnership with Protect Our Winters (POW), a movement empowering outdoor lovers to become climate champions. This season’s collaboration capsule aims to...
October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...
October 16, 2024
BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences
San Ramon, CA /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...
October 15, 2024
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News
October 15, 2024
4iiii Expands Distribution in Switzerland with New Partner Stolutions GmbH
COCHRANE, ALBERTA, 15 OCTOBER 2024 /ENDURANCE SPORTSWIRE/- 4iiii Innovations Inc., a leader in power-driven cycling performance, is proud to announce its partnership with Stolutions GmbH to distribute its cutting-edge products in Switzerland and Liechtenstein. This new collaboration will focus primarily on the Swiss market, home to a passionate cycling community...
October 14, 2024
The Grasshopper Adventure Series joins the Movemint event platform for 2025 edition of race
UKIAH, CALIFORNIA 10/14/24 /ENDURANCE SPORTSWIRE/ - The Grasshopper Adventure Series (grasshopperadventureseries.com) has joined the Movemint event platform for the 28th annual edition of the series. This partnership enables the Grasshopper Adventure Series to sell series passes, where participants are automatically placed in each event, consolidate their e-commerce and merchandise to...
October 11, 2024
Quintana Roo Named Official Partner of 2024 VinFast IRONMAN World Championship — Kona
Chattanooga, TN /ENDURANCE SPORTSWIRE/— Quintana Roo, a global leader in triathlon bikes, announces a partnership naming Quintana Roo as an official partner of the 2024 VinFast IRONMAN World Championship - Kona, being held Oct. 26th in Kailua-Kona, Hawaii. The partnership brings together two iconic brands with a long history...
October 10, 2024
SMITH Launches new Seeker Sunglass Merging Style & Tech for Outdoor Pursuits
PORTLAND, OREGON (Fall 2024) /ENDURANCE SPORTSWIRE/ - Performance reimagined for today’s explorers, the new Seeker sunglass from SMITH is crafted for all terrains and endless pursuits. From running, hiking, biking, and alpine adventures, the Seeker is tailored in form and function from athlete feedback, including Anton Krupicka, by blending hidden...
October 10, 2024
Norda and SOAR Launch Premium Trail-Running Apparel Collaboration
10 OCTOBER, 2024, CANADA /ENDURANCE SPORTSWIRE/ - For its latest release, Canadian trail running brand norda launches an apparel collaboration with British running brand SOAR. Rooted in their passion for serving runners with the very best, the footwear brand and apparel brand have come together to create a collection of seven...