PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 27, 2023
USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...
February 27, 2023
Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew
MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew. Called Suped Up, the new non-alcoholic beer was inspired by...
February 26, 2023
Jury says Princeton Carbon Works wheels don’t infringe on SRAM’s patents
Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels. In its complaint filed in the U.S. District Court for the Southern District of Florida nearly two years ago, SRAM said that the wavy rim shape on...
February 24, 2023
Apple Watch Running Track Mode Expands To More Countries
Apple has expanded their Apple Watch running track mode to more countries. This mode will automatically detect the running track as you step onto the track, offering to enter/trigger track mode (assuming you’re in the workout app). Further, the mode automatically knows how many running lanes are at each track. The...
February 24, 2023
The RunnerBox and The RiderBox Keep Athletes Motivated with Their Latest Release
/ENDURANCE SPORTSWIRE/ – On February 1st, The RunnerBox and The RiderBox debuted their February-March ‘conquer winter’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through these final winter days, defrost, and prepare for the upcoming spring race season. “Winter is...
February 23, 2023
BOA Nutrition Announces New Board Members and Retail Expansion adding to Brand’s Momentum
RALEIGH, N.C. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – North Carolina-based sports supplement company BOA Nutrition continues to race forward with the announcement that its innovative oral aerosol products will soon be available in brick-and-mortar retail locations in addition to existing e-commerce channels. Since launching in 2021, BOA products have been sold...
February 23, 2023
INFINIT Nutrition Announces 2023 Team INFINIT Elite Roster
Cincinnati, OH, February 23, 2023 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom sports nutrition company is excited to unveil its 2023 Team INFINIT Elite roster, composed of seventeen athletes representing a variety of endurance disciplines including triathlon, cycling, mountain biking, and running. “At INFINIT we have always felt that...
February 23, 2023
Outside Interactive, Inc Partners with NatureQuant to Motivate People to Increase Time Outdoors for Better Health
Boulder, Co. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced an exclusive consumer partnership with NatureQuant, a cutting-edge technology company that specializes in creating personalized outdoor experiences within its NatureDose™ app. NatureDose™ is a nature prescription...
February 22, 2023
BikeExchange Partners with Blaupunkt E-Bikes for DTC, Retail Sales
Asheville, North Carolina (February 22, 2023) /ENDURANCE SPORTSWIRE/ – In an effort to simplify the buying process while also increasing their North American (NA) presence, renowned electronics brand Blaupunkt has signed an exclusive agreement with BikeExchange, the world’s biggest online marketplace for bikes and bike products: BEX is now the sole direct-to-consumer...
February 22, 2023
Nix Biosensors app available now in the Garmin Connect IQ store
BOSTON, MASS. /ENDURANCE SPORTSWIRE/ - Nix, the biosensor company delivering health and wellness data to consumers, today announced its new app is available now in the Garmin Connect IQ™ store for select Garmin smartwatches and cycling computers. Nix’s Hydration Biosensor, the first-ever device to analyze sweat and provide endurance athletes...