PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 23, 2024
DeFeet Introduces Steve Wolf Designs National Parks Collection
Hildebran, NC, /ENDURANCE SPORTSWIRE/ - DeFeet announces the launch of its all-new DeFeet x Steve Wolf Designs National Parks collaboration. The collection features the unique artwork of Steve Wolf on DeFeet Woolie Boolie socks. The first six designs include the following National Parks: Mesa Verde, Hot Springs, Redwood, Big Bend,...
October 23, 2024
As Temps Cool, Tailwind Nutrition Launches Limited-Edition Fall Flavors Of Endurance Fuel And Recovery Mix
DURANGO, COLO. – October 23, 2024 /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition just dropped two limited-edition flavors to help athletes dial in their sports nutrition this fall: Chocolate Mint Recovery Mix and Apple Cider Endurance Fuel. For fueling activities on those crisp autumn days, Tailwind released the limited-edition Apple Cider Endurance...
October 22, 2024
Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series
PORTLAND, OREGON (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics...
October 22, 2024
Raide and Safeback Announce Partnership
/ENDURANCE SPORTSWIRE/ - Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a meteoric first season in the market, Raide has not taken the success of their LF40...
October 22, 2024
Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test
The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance is applied. Cycling Weekly
October 22, 2024
Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...
October 21, 2024
IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner
TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...
October 18, 2024
First AI-Powered Gym Launching in Early 2025
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM. “Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Athletech News
October 18, 2024
Sumarpo Eco-Friendly Triathlon Wetsuit: A 15-Year Journey of Innovation and Sustainability
/ENDURANCE SPORTSWIRE/ - Sumarpo proudly announces that all its triathlon wetsuits are now eco-friendly, a culmination of 15 years of dedication to sustainable practices. Collaborating with a professional design team, Sumarpo blends high performance with environmentally responsible materials, including 100% limestone neoprene, non-benzene adhesives, and Oeko-Tex® certified fabrics, reinforcing its...
October 18, 2024
UltraSignup Partners with Headsweats to Offer Exclusive Pricing on Premium Headwear and Apparel for Race Directors
Nashville, TN October 18 /ENDURANCE SPORTSWIRE/ - UltraSignup, the premier race marketplace for endurance events, is excited to announce a strategic partnership with Headsweats, a leading provider of performance headwear and accessories. This collaboration makes Headsweats a preferred UltraSignup partner, unlocking discounted pricing to premium and customizable apparel and headwear...