PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

February 4, 2025
Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology
COEUR D’ALENE, Idaho (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Selkirk Sport, the leader in pickleball paddle innovation, today unveils the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology. Designed to redefine durability and performance, the LABS Project 008 will be released in three distinct...

February 4, 2025
4iiii announces collaboration with ROSE Bikes, including integration of the PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike
COCHRANE, ALBERTA, (JANUARY 4, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii is proud to announce their collaboration with ROSE Bikes, which sees integration of their PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike. Additionally, ROSE Bikes now offers 4iiii power meters in their online store, strengthening the...

February 4, 2025
Matador Launches Global Travel Adapter: Powering All Your Adventures
BOULDER, Colo. (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: the Matador Global Travel Adapter, a compact, smart international outlet adapter for wherever the road may lead. This launch marks...
February 3, 2025
Life Time Adding Cold Plunges to 70+ Clubs
Life Time is taking the plunge—cold plunge, that is. The luxury athletic country club is introducing cold plunges at over 70 of its facilities nationwide by this summer. Athletec News
February 3, 2025
Altra Running Unveils the New Torin 8 and Torin 8 GTX
DENVER, CO (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Torin 8 and Torin 8 GTX. Designed to elevate the running experience for everyday runners and seasoned marathoners alike, these new models continue Altra’s legacy of...

February 3, 2025
Injinji Expands RUN Series
SAN DIEGO, Calif. (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of the Run Lightweight Crew - an expansion of the brand’s RUN Series designed specifically for runners. Created to support every type of runner and skill level, the...

February 3, 2025
Fuel Goods Launches Valentine’s Day Box of Fitness Chocolates and Chocolate Shop for Athletes Who Take Their Chocolate Seriously
February 3, 2025 /ENDURANCE SPORTSWIRE/ - Fuel Goods, the dynamic sports nutrition marketplace, has reimagined the classic Valentine’s Day box of chocolates with a unique, fitness-focused twist. Introducing the Valentine’s Day Box of Fitness Chocolates, a limited-edition collection of chocolate-flavored fuel designed to energize, delight, and support you or your...

February 3, 2025
La Sportiva Debuts 1000-Fill Lumina Down Series and Expands Premium Alpine Tech Line for Fall 2025
BOULDER, CO (Feb. 3, 2025) /ENDURANCE SPORTSWIRE/ - La Sportiva, the leader in mountain performance gear and apparel, announced today their apparel line for fall 2025. The new line expands the winter Alpine Tech collection and sees the introduction of the Lumina Down Jacket Series and new Gore-Tex® Performance shells....

January 30, 2025
La Sportiva Launches the Prodigio Max: A Maximal Shoe for the Mountains
Jan. 30, 2025 (BOULDER, Colo.) /ENDURANCE SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game for maximalist footwear. Engineered to combine comfort and responsiveness with technical performance, the Prodigio Max...
January 29, 2025
Segway Reveals Details for Step-Through And Moto-Inspired eBike Models
Segway, the creators of those unique self-balancing stand-up scooters, have stepped into the ebike game. Segway says their ebikes aim to make riding easier, more fun, safer, more convenient and more accessible to more people. BikeRumor