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February 10, 2025

Showcased

Unwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series

BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/  – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

Cycling

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February 7, 2025

Recovery Footwear Leader OOFOS Launches the Oomy Zen, A Shoe That Transcends Comfort

February 7, 2025 /ENDURANCE SPORTSWIRE/ - Today, OOFOS, the global leader in active recovery footwear, introduces the OOmy Zen, a minimalist recovery masterpiece. The OOmy Zen distills years of expertise into a simple, simply revolutionary active recovery shoe. No unnecessary bells or whistles, just pure, peaceful relief with every step....

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February 6, 2025

Altra Announces the All-New Timp 5 with BOA®

DENVER, Colo. (February 6, 2025) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Timp 5 BOA®. This new trail runner is designed to elevate the running experience and boost performance with additions to the lacing system, midsole and outsole...

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Running

February 5, 2025

Next-Generation Wattbike Air-Pro Unveiled: Elevating Commercial Indoor Training

February 5, 2025 /ENDURANCE SPORTSWIRE/ - Wattbike, the pioneering indoor bike specialist, has launched the Wattbike Air-Pro, marking a pivotal step in the evolution of commercial indoor training bikes. Building on the success of the revered Wattbike Pro/Trainer, the Air-Pro retains the unique and market leading features of its predecessor...

Business

Cycling

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February 5, 2025

INFINIT Nutrition Launches TEMPO Liquid Fuel Concentrate

CINCINNATI, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, a leader in customized sports nutrition, is proud to announce the launch of TEMPO Liquid Fuel Concentrate, a revolutionary new product designed to simplify fueling for runners and endurance athletes of all kinds. TEMPO combines the convenience of liquid fueling with the compact...

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Triathlon

February 4, 2025

Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology

COEUR D’ALENE, Idaho (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/  – Selkirk Sport, the leader in pickleball paddle innovation, today unveils the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology. Designed to redefine durability and performance, the LABS Project 008 will be released in three distinct...

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February 4, 2025

4iiii announces collaboration with ROSE Bikes, including integration of the PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike

COCHRANE, ALBERTA, (JANUARY 4, 2025) /ENDURANCE SPORTSWIRE/  - 4iiii is proud to announce their collaboration with ROSE Bikes, which sees integration of their PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike. Additionally, ROSE Bikes now offers 4iiii power meters in their online store, strengthening the...

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February 4, 2025

Matador Launches Global Travel Adapter: Powering All Your Adventures

BOULDER, Colo. (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: the Matador Global Travel Adapter, a compact, smart international outlet adapter for wherever the road may lead. This launch marks...

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