PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

March 21, 2025
RaceInsure Launches Instant Event Liability Insurance Platform for Race Directors
Worcester, MA – March 21, 2025 /ENDURANCE SPORTSWIRE/ - RaceInsure, an innovative online insurance platform, is transforming the way race directors secure event insurance. Designed by race directors for race directors, RaceInsure provides same-day insurance solutions, eliminating the need for memberships and simplifying the coverage process with just a few...

March 21, 2025
RunSignup Launches AI-Powered Beta Chatbot to Enhance Customer Support
Moorestown, NJ. (March 21, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology provider for endurance events in the United States, is embracing the power of artificial intelligence to enhance customer support. In a major step forward, RunSignup has launched its first AI Chatbot, "Ron Synup," currently in Beta testing. This...

March 21, 2025
Electrolit Expands Premium Hydration Offering with Multipacks in Fan-Favorite Flavors
Houston, TX (March 21, 2025) /ENDURANCE SPORTSWIRE/ – Electrolit, the preferred, premium hydration beverage, is unveiling the launch of its new multipacks in fan-favorite flavors. Shoppers can now find 15-packs of Strawberry Kiwi, Grape, and Blue Raspberry at Sam’s Club and Costco, while the refreshing Fruit Punch six-pack joins Grape,...

March 20, 2025
Marine Corps Marathon Honor And Pride
March 20, 2025 /ENDURANCE SPORTSWIRE/ - There is a compelling new book by George R. Banker, Marine Corps Marathon Honor and Pride. This historical work covers 471.6 miles (18 years x 26.2 miles), and you will appreciate what it takes to succeed. The time period is 2007 through 2024. This...

March 20, 2025
Diadora Launches its Newest Super Trainer, the Atomo Star
CAERANO DI SAN MARCO, ITALY (March 20, 2025) /ENDURANCE SPORTSWIRE/ - Diadora, the Italian-born sportswear brand, announces the launch of the Atomo Star, a lightweight, responsive Super Trainer with superior cushioning. Made in Italy, Atomo Star represents the purest expression of Diadora’s approach to serving athletes through product innovation: put...

March 20, 2025
Zealios Expands Sport Performance Sunscreen Line
BEND, OR – [March 20, 2025] /ENDURANCE SPORTSWIRE/ - Zealios, a leader in high-performance skin care for athletes, has launched two new sunscreens: Sport Performance Hybrid SPF 50 and Sport Performance Ultralight SPF 50. These formulas join Zealios’ Sport Performance Mineral SPF 30, providing top-tier sun protection for athletes and...

March 19, 2025
MOVE Pre-Workout: Redefining Performance With Science-Led Innovation
March 19, 2025 /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the no-BS, science-led brand for high-achievers, is revolutionising the fitness industry with its effective, clean, and premium formula designed for athletes and fitness enthusiasts alike. Created to challenge the outdated industry of pre-workouts that come with nasty side effects of unnecessary overstimulation,...
March 19, 2025
Introducing Eternal: A New Healthcare Service Offering Athletes a Complete Approach to Sustained Athletic Performance
San Francisco, CA (March 19, 2025) /ENDURANCE SPORTSWIRE/ - Eternal, a new healthcare service tailored to lifelong athletes, has officially made its public debut with the opening of its first performance centers in San Francisco and New York. Created for runners, cyclists, triathletes, and other endurance athletes dedicated to pushing...

March 18, 2025
Tinkerers Rejoice: Bike Upgrades Come To The Zwift Drop Shop
March 18, 2025 /ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, announces the launch of the Bike Upgrade System, adding more value to the Drop Shop economy. ‘New Bike Day’ is the highlight for almost any cyclist but the next best thing is a shiny new upgrade,...

March 18, 2025
Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces
Sun Valley, ID /ENDURANCE SPORTSWIRE / - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new versatile lifestyle...