PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

April 15, 2025
SORBA Secures BikeInsure as Official Mountain Bike Insurance
Woodstock, Georgia. (April 15, 2025) /ENDRURANCE SPORTSWIRE/ – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members. BikeInsure offers a bike insurance policy that protects bicycles and e-bikes...
April 14, 2025
Polar launches personalised Fitness Program subscription
Wearable tech company Polar has launched a subscription-based training feature designed to offer adaptive cardio workouts tailored to individual fitness levels and recovery status. Endurance.Biz
April 11, 2025
The Running Specialty Channel Has Proven To Be Recession Proof: Can It Withstand Tariff Turmoil?
The volatility of the global trading landscape, with U.S. President Donald Trump imposing and pausing tariffs on most nations, has made the ability for retailers and brands to commit to a plan seemingly impossible. Footwear News
April 10, 2025
Mountain House Introduces Two New Gourmet Recipes
Albany, OR (April 10, 2025) /ENDURANCE SPORTSWIRE/ – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain House brings bold, global flavors to adventurers and preparedness pros alike, providing nutritionally rich meals...

April 10, 2025
Mil Usos Proudly Sponsors The Buff Runner’s Epic Run Across Utah
Santa Clarita, CA (April 10, 2025) /ENDURANCE SPORTSWIRE/ - Mil Usos Skincare sponsored athlete Mason Wright, also known as the Buff Runner, has embarked upon his epic trans-Utah run to raise money to support the Single Parent Project. “Mason is such an inspiration. We wish him the best of luck...

April 9, 2025
Garmin introduces Varia Vue, its first cycling headlight with a built-in 4K camera
OLATHE, Kan.(April 9, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced the Varia™ Vue headlight camera, the latest addition to its lineup of accessories designed to help increase safety and visibility for cyclists riding on roadways. Complete with a 4K front-facing camera (requires memory card; not included1) that saves...

April 9, 2025
Best Bike Split Launches Newly Redesigned Website Featuring AI-Powered Tools for Cyclists and Triathletes
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the industry-leading platform for race planning and predictive modeling for cyclists and triathletes, has officially launched its completely redesigned website. Built from the ground up, the new platform delivers a faster, easier, and more powerful experience for athletes, coaches, and teams. The...
April 9, 2025
Tailwind Nutrition Launches High Carb Fuel
Durango, CO (April 9, 2025) /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete nutrition products, is proud to announce the release of its newest innovation: High Carb Fuel. Purpose-built for high-intensity efforts, this power-packed drink mix delivers 90 grams of carbohydrates per serving in the science-backed...

April 9, 2025
Fuelin Unveils Fuelin App 2.0: A Revolution in Personalized Nutrition for Athletes
San Francisco (April 9, 2025) /ENDURANCE SPORTSWIRE/ – Fuelin, the premier nutrition coaching app for endurance athletes, proudly announces the launch of Fuelin App 2.0—a completely redesigned and reimagined experience that empowers users to fuel better to feel better. Fuel Your Purpose: Nutrition That Matches Your Goals Fuelin App 2.0...

April 8, 2025
MET Helmets announce three new mountain bike styles for Spring/Summer 2025
Talamona, Italy (April 8, 2025) /ENDURANCE SPORTSWIRE/ - MET Helmets, the Italian-based helmet manufacturer founded in 1987, is unveiling three new mountain bike styles for Spring/Summer 2025 with a focus on superior ventilation, safety, comfort, and design. The marquee helmet in the lineup, which launched in mid-March, is the new MET...