News Topics
July 25, 2021
iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community That Brings the Experience of Climbing Mount Everest to its Members Around the World
(LOGAN, Utah) iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of climbing Mount Everest to its members and provides the ultra-endurance experience to athletes at all...
July 25, 2021
Men’s triathlon kicks off with bizarre false start
A motor boat in the way of athletes disrupts the start of the men's triathlon in Tokyo, stopping the race in bizarre fashion and marking the first-ever false start call in the sport's Olympic history. Check out the video here
July 25, 2021
Olympics-Cycling-Confused Van Vleuten’s joy shortlived in bizarre finish
When Annemiek Van Vleuten crossed the line with her arms in the air at the Fuji International Speedway, the Dutchwoman thought she had won the women's Olympic road cycling race on Sunday. Then she realized she had finished second behind Austrian Anna Keisenhofer by a healthy margin of one minute and...
July 24, 2021
23-year-old Brandon McNulty Rides to Sixth Place in His First Olympic Games
TOKYO – The Men’s Road Race kicked off the cycling events for the Tokyo 2020 Olympic Games. The riders headed to Musashinonomori Park to take on the 243-kilometer course. The race went to Mt. Fuji, gaining a total of 4,865 meters of elevation. The field of 128 riders competed on...
July 23, 2021
Record-Breaking 10th Annual Fleet Feet Liberty Mile
PITTSBURGH (July 23, 2021) – More than 1,300 participants took to the streets in Downtown Pittsburgh’s only nighttime road race, the largest participation in event history. The event was P3R’s first live race in Pittsburgh since 2019. “To have a record number of runners at our first live start line...
July 23, 2021
Obé Fitness, Nets $15 Million in New Investment as Samsung Next, Athleta and Actress-Comedian Tiffany Haddish bet on Home-Fitness
Even as people return to the gym, digital fitness businesses like Obé think they can expand. Its Disney tie-ins help. Athletech News
July 23, 2021
Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act (S. 2420), led by Senators Brian Schatz (D-HI)...
July 23, 2021
Punch Gunk Announces Go Get It Grant Judges
SAN DIEGO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has announced the judging panel that will help determine the recipients of their inaugural Go Get It Grants. The panel will include Ken Lubin, Meg Treat, Cameron McIntyre and Nadene...
July 23, 2021
Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series
Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...
July 22, 2021
The Trouble With Bike (and All Outdoor) Apparel
This documentary is an interesting look into the manufacturing process and how a brand that cares about profits and the environment figures out how to have the best of both. Adventure Journal