News Topics
July 25, 2024
Asics Debuts 3D Printed Sockliners Made for Individual Foot Shapes at New Personalization Studio in Paris
According to the athletic brand, it has partnered with French tech company Dassault Systèmes to open a studio in Paris to test a new service providing on-demand sockliners personalized for individual foot shape. Dubbed the “Asics Personalization Studio,” the company described the activation as an “ultra-compact factory.” At the studio,...
July 25, 2024
Nutrition brand Maurten scores $22 million investment
Swedish sports nutrition brand Maurten has closed on a 20 million euro ($21.7 million) investment led by IRIS Ventures. The investment round also had participation from existing investors including Dan Sten Olsson, the CEO of Stena Sphere, a Swedish investment firm. Maurten, founded in 2015, offers high-carbohydrate gells, drinks and...
July 25, 2024
Deckers Continues to Ride High With Help From Hoka and Ugg in Q1, Finds New Home For Sanuk
Shares for Deckers Brands were up over 8 percent in after-hours trading on Thursday as the company continues to see robust sales from Hoka and Ugg. The Goleta, Calif.-based footwear company reported net sales in the first quarter of 2025 increased 21.1 percent to $825.3 million compared to $675.8 million the same...
July 25, 2024
Technology Veteran Daniel Li Joins Strava as General Counsel
SAN FRANCISCO – JULY 25, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 125 million athletes, announced the appointment of Daniel Li as general counsel. In this role, his responsibilities will include leading the legal team, managing the platform’s data protection practices, and...
July 25, 2024
3M Everest Marathon Video Release
July 25, 2024, St. Paul, Minnesota /ENDURANCE SPORTSWIRE/ – A new video from 3M showcases the company’s technology used by athletes in the recent Everest Marathon, considered the world’s highest marathon. The race, held every May 29 since 2005, celebrates the historic ascent of Mt. Everest by Tenzing Norgay Sherpa...
July 25, 2024
Zoot Sports Welcomes 5x World Champion Craig “Crowie” Alexander as Brand Ambassador
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is excited to announce that Craig "Crowie" Alexander, a 5x World Champion and triathlon legend, has joined the company as a brand ambassador. With Alexander’s experience and expertise in the sport, he will play a pivotal role...
July 25, 2024
Cirrus Cycles Welcomes Lindsay Cousley as New President
BELLINGHAM, Washington, July 25th 2024 /ENDURANCE SPORTSWIRE/ – Cirrus Cycles Inc, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the appointment of Lindsay Cousley as the company’s new President. Cousley brings over two decades of extensive experience in sales, marketing, and business development...
July 25, 2024
1500 racers tackled tough course of sold out GFNY Grand Ballon
New York City, July 25, 2024 /ENDURANCE SPORTSWIRE/ – The third edition of GFNY Grand Ballon took place last Sunday, with a record participation of 1500 cyclists and challenged racers on a 146.3 km long course with 4041m of climbing in one of the most beautiful destinations in France. It...
July 25, 2024
TrainingPeaks Muscles Up with New Strength Feature
Louisville, Colo. (July 25, 2024) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside...
July 24, 2024
60 Years of Riding! — Norco Marks the Milestone with a Celebratory Video
PORT COQUITLAM, British Columbia (July 24, 2024)/ENDURANCE SPORTSWIRE/ – Norco Bikes is proud to celebrate its 60th anniversary, marking six decades of innovation and excellence in the world of cycling. Founded by Bert Lewis in British Columbia, Norco started with a vision to create better bikes. Bert’s dedication to sourcing the...