News Topics
April 12, 2023
After $250M in Retail Sales, Prime Hydration Looks to Youth Sports
Base, a sponsorships sales agency, is planning brand activations for Prime at 60 youth sports events to reach more than 1.2 million consumers. After signing deals over the past year with professional organizations UFC and Arsenal FC, Prime will now promote its drinks directly to its targeted youth consumers through...
April 12, 2023
My New Favorite Exercise Is a $200 Jump Rope: Hear Me Out
At its core, the Crossrope system consists of a high-quality rope (actually braided steel inside a rubber housing) and handles with a clasp. These clasps allow you to swap out ropes of various weights — Crossrope sells ¼-pound,½-pound, 1-pound, and 2-pound ropes, as well as some extra-light speed ropes. This review...
April 12, 2023
Article One Enlists Web3 Running Community, Run As You Are, in Hosting Digital Donation Drive to Protect the Great Lakes Basin’s Water
FLINT, Mich. (April 12, 2023) /ENDURANCE SPORTSWIRE/ – Article One, the award-winning independent eyewear brand, and Run As You Are, a digital running community offering immersive online experiences, today announced a virtual Earth Week campaign that will raise funds for the Michigan-based water conservation nonprofit, FLOW (For Love of Water). The...
April 12, 2023
Paris Olympics introduces new mixed relay race-walking marathon
On April 8, World Athletics and the International Olympic Committee (IOC) announced a new Olympic event in athletics that will debut at the 2024 Olympic Games in Paris. The new event is the race walk marathon mixed relay, which will feature 25 teams, each comprising one male and one female...
April 12, 2023
ORTLIEB Launches Soulo Everyday Carry Backpack
HEILSBRONN, Germany /ENDURANCE SPORTSWIRE/ – ORTLIEB, the German brand known for its high-quality German-made bags, has just launched the Soulo backpack - the perfect urban companion for those who want to keep their things dry and stylish on the go. The Soulo daypack boasts a stylish and minimalist design, but don't...
April 12, 2023
Science in Sport (SiS) announces extension of rights with Milwaukee Bucks and partnership with all-star forward Khris Middleton
12th April 2023 /ENDURANCE SPORTSWIRE/ – Science in Sport is delighted to announce an extension of rights with Milwaukee Bucks and a partnership with All-Star forward Khris Middleton. The UK’s leading endurance nutrition brand is Official Sports Nutrition Partner to The Bucks, who have just romped to victory in the Eastern Conference...
April 12, 2023
The Championship Confirms Free Live Stream in Partnership with ROUVY
12 April 2023 /ENDURANCE SPORTSWIRE/ – The Championship, the flagship event of Challenge Family taking place on 21 May, has announced the event will broadcast for free via live stream in partnership with ROUVY. With a professional field of over 60 athletes, including defending champion Sara Perez Sala (ESP), Fenella Langridge (GBR),...
April 12, 2023
Dr. Squatch to be Official Soap Partner With Spartan
BOSTON, MASS. (4/12/23) /EMDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Dr. Squatch will be the Official Soap and Body Wash Partner for select races in the 2023 race season Spartans love this brand and their products! We are very excited to be working...
April 12, 2023
BibRave and Nuun® Hydration Team Up to Deliver Nuun-Inspired Art Gallery at 2023 Boston Marathon
/ENDURANCE SPORTSWIRE/ – BibRave, the premier marketing agency in the fitness and endurance space, is partnering with Nuun® Hydration to create an experiential activation at the 2023 Boston Marathon on April 15. On display at the Pellas Contemporary Art Gallery, the Nuun® Gallery combines an immersive cultural event with education about healthy...
April 12, 2023
Outside Interactive, Inc. becomes Official Media Partner and Broadcaster of the UTMB World Series in the USA and Canada
Chamonix (France), April 12, 2023 /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, have signed a media partnership and broadcast agreement to showcase the 35 spectacular events of the 2023 global circuit. As the Official Media Partner...