News Topics
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January 13, 2025
Athletic Performance Company Veo Strip Announces Tom Kelley as CEO
PORTLAND, Oregon — January 13, 2025 /ENDURANCE SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...
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January 13, 2025
New Book Series Focused on Body Image and Empowerment for Girls with Researcher and Social Entrepreneur Vanessa Coulbeck
/ENDURANCE SPORTWIRE/ - Strong Girl Publishing is excited to announce a new series, The Mirror Diaries, which will focus on themes of empowerment and body image through a lens of movement and sport in a way that speaks to the girls who need this information the most. The first book...
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January 10, 2025
4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster
COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...
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January 10, 2025
ANALOG RACING TEAM: Changing The Narrative in Women’s Sport
January 10, 2025 /ENDURANCE SPORTSWIRE/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...
January 10, 2025
Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful secured Ancient Nutrition from VMG Partners, Hillhouse Investment, and other investors, bolstering its portfolio that features prominent brands such as Nugenix. Athletec News
January 10, 2025
EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent
The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media
January 10, 2025
Has the cycling industry killed the cheap road bike? Where have all the cheap bikes gone?
The cost of bikes is a never-ending discussion point in the world of cycling and, like so many things in life, their prices have soared in recent times, in many cases faster than inflation. road.cc
January 10, 2025
They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor
January 10, 2025
Fury over ‘pig and run’ marathon with pork for a prize
A “Pig & Run” half-marathon in Brittany where the winner is awarded his or her bodyweight in pork has sparked a backlash, with thousands calling for a boycott on grounds it is unethical and bad for the environment. Yahoo news
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January 10, 2025
Dow Named Official Sustainability Partner of the Louisiana Marathon
BATON ROUGE, LA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ – The Louisiana Marathon is proud to announce Dow as its Official Sustainability Partner for the upcoming race weekend, uniting with Abita Beer and Coca-Cola Bottling Co. United to amplify recycling efforts and promote environmental responsibility. This collaborative partnership will ensure comprehensive...