News Topics
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January 25, 2024
Explore Orange County While Pedaling For a Cause at Tour de Saddleback
IRVINE, Calif. /ENDURANCE SPORTSWIRE/ – The Tour de Saddleback returns for its annual event and will be offering 50, 35 and 15-mile ride options through scenic parts of Orange County. Participants have the opportunity to ride through seven different communities and cities, including Laguna Hills, Santiago Canyon, Rancho Santa Margarita and...
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January 25, 2024
Zoot Sports Signs World Champion Triathlete, Holly Lawrence
Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part of...
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January 25, 2024
RunSignup Releases Beta of Next Gen Membership Product
Moorestown, NJ - January 25, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S, has released the beta version of their next generation Membership system to select customers. Memberships builds on the popular Clubs offering used by hundreds of running, cycling and triathlon clubs...
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January 25, 2024
The GFNY 2024 race calendar comes with a world premiere
NEW YORK CITY, January 25, 2024 /ENDURANCE SPORTSWIRE/ - GFNY, the Global Endurance Sports Series, announces its 2024 calendar which includes the inaugural Gran Premio New York City UCI pro race on May 19, the 12th annual edition of the Michelob ULTRA GFNY World Championship NYC on the same day...
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January 25, 2024
Almost Heaven Adventure Race Unveils Transition from Adventure Enablers to Adventure Source
Davis, West Virginia /ENDURANCE SPORTSWIRE/ – Almost Heaven Adventure Race is thrilled to announce its transition to a new management company – moving from Adventure Enablers to Adventure Source Racing. This strategic change represents an exciting new chapter in the history of the race, promising a future filled with innovation, excitement,...
January 25, 2024
Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024
(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ - On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026. Giro will...
January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
January 24, 2024
Virtual & Online Fitness Market To Top $250B as Demand Rises
The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness...
January 24, 2024
Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...
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January 24, 2024
Chilly GOAT Cold Tubs and CrossFit athlete Justin Medeiros announce partnership
FORT WAYNE, Ind. — January 25, 2024 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of hot tubs, cold tubs, and swim spas, is proud to announce its partnership with CrossFit athlete Justin Medeiros. This collaboration will allow Medeiros to incorporate the innovative Valaris contrast therapy system by Michael Phelps...