News Topics
October 22, 2024
Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series
PORTLAND, OREGON (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics...
October 22, 2024
Raide and Safeback Announce Partnership
/ENDURANCE SPORTSWIRE/ - Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a meteoric first season in the market, Raide has not taken the success of their LF40...
October 22, 2024
Culture and Competition Ignite at XTERRA Zhangjiajie Wulingyuan Trail Run
ZHANGJIAJIE, CHINA /ENDURANCE SPORTSWIRE/ — The XTERRA Trail Run World Series expands its global reach with the inaugural XTERRA Zhangjiajie Wulingyuan Trail Run, set for October 26-27, 2024. This landmark event marks the first international trail run to be hosted in the unique landscapes of a UNESCO World Heritage site...
October 22, 2024
Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test
The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance is applied. Cycling Weekly
October 22, 2024
Nike Ordered to Pay Legal Fees in Trademark Dispute
A federal court in Pennsylvania has ordered Nike to pay Lontex Corporation millions in attorney’s fees for its “reckless infringement” of the company’s trademark. Lontex sued Nike, Inc., for trademark infringement after discovering that Nike used the phrase in its product names and marketing materials. SGB Media
October 22, 2024
Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...
October 22, 2024
UltraSignup and Rush Running announce Nike, CloudIT and T-Mobile among sponsors for Dirt Circus Bentonville.
Nashville, TN, October 17, 2024 /ENDURANCE SPORTSWIRE/ - The Dirt Circus Bentonville, a trail race festival by UltraSignup and Rush Running, are excited to announce Nike Trail, CloudIT, and T-Mobile among the sponsorship lineup for this year's event. The packed weekend of trail racing promises excitement, competition, and support from...
October 21, 2024
IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner
TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...
October 21, 2024
ShowcasedGlobal Charity Running Brand, RealBuzz, Completes Major Partnership with The Tokyo Marathon as International Charity Partner
/ENDURANCE SPORTSWIRE/ - Realbuzz, charity running partner to many of the world’s most popular endurance events, has secured a multi-year partnership with the Tokyo Marathon Foundation to become the exclusive International Charity Partner for the prestigious Tokyo Marathon. Part of the Abbott World Marathon Majors, the Tokyo Marathon, which takes...
October 21, 2024
Live Aloha Initiative: IRONMAN Emphasizes The Importance of Community Respect and Appreciation Ahead of The 2024 VinFAst IRONMAN World Championship Triathlon in Kailua-Kona, Hawi’i
KAILUA-KONA, Hawai`i /ENDURANCE SPORTSWIRE/ — With the men’s 2024 VinFast IRONMAN® World Championship triathlon in Kailua-Kona, Hawai’i now less than a week away, excitement and energy is building as many arrive on the Big Island to begin their final preparations. With athletes eager to acclimatize and familiarize themselves with the local...