News Topics
January 3, 2024
Global Wellness Economy Projected To Hit $8.5T by 2027
A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...
January 3, 2024
Chipotle and Strava Want to Give You Free Guac
On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...
January 3, 2024
Gwen Jorgensen announces new bike sponsor for 2024
We’re waiting on a number of bike sponsor announcements over the next little bit, but we can start 2024 off with the news that 2016 Olympic champion Gwen Jorgensen will be riding a Canyon as she looks to try and make the US Olympic team for Paris this summer. In...
January 3, 2024
Study: Cannabis can make workouts more fun, but it’s no performance-enhancer
In one previous survey of cannabis users, Bryan’s research group found that a whopping 80% had used before or shortly after exercise. Yet very little research has been done at the intersection of the two. For the study, Bryan and Gibson recruited 42 Boulder-area volunteers who already run while using...
January 3, 2024
Varlo Sports Secures Seed Funding for Growth and Innovation, Attracts Investment from REI Co-op Path Ahead Ventures
CHERRY HILL, N.J. (Jan. 3, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a trailblazing company at the intersection of design and performance in the sports apparel industry, proudly announces the successful completion of its most recent seed funding round. This significant milestone ensures the company's continued growth and operational excellence as it embarks on...
January 3, 2024
Hyperice Sues Therabody Over Massage Gun Patent Infringement
Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its Hypervolt Go 2, Hypervolt 2 and Hypervolt 2 Pro massage guns. In the...
January 3, 2024
Strava Releases Year In Sport Trend Report, Showing What Makes and Breaks Motivation Across Generations
SAN FRANCISCO – January 3, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced the release of Year In Sport: The Trend Report, highlighting the global trends among active people across generations. It’s no surprise that Gen Z’s behaviors and...
January 3, 2024
Verge Launches Cutting-Edge 2024 Custom Apparel
NEW YORK, January 3rd, 2024 /ENDURANCE SPORTSWIRE/ – Verge founder Mike Magur began making custom cycle apparel in New York since 1996, driven by two passions: technical innovation and a love of cycling. Over two decades later, we proudly introduce our 2024 custom apparel collection - crafted to help riders of...
January 3, 2024
Registrations Open for the Ultimate Cycling Bucket List as Haute Route Welcomes New Ownership
3 January 2023 /ENDURANCE SPORTSWIRE/ – The recent transition of the Haute Route events in France from the Ironman Group to France Vélo Evénements (FVE) is set to deliver two extraordinary cycling adventures in 2024 in the Pyrenees and Alps. Under the guidance of its new deputy director, Marius Louvet, the quintessential look...
January 3, 2024
ShowcasedPurple Patch Fitness Selects Velocity as Their Indoor Cycling Platform
Highland Park, Illinois, January 3, 2024 /ENDURANCE SPORTSWIRE/ The Velocity indoor cycling platform has been selected to be the software solution for Purple Patch Fitness, a global leader in triathlon coaching. Purple Patch initially launched their virtual cycling product on Velocity in March 2023 and expanded their offerings on Velocity...