News Topics
February 1, 2022
The craziest active streaks in running
On Jan. 29, New Zealand’s Nick Willis ran another sub-4 minute mile at the NYC Millrose Games for the 20th consecutive year. This achievement is something only a few runners have come close to, which has sparked us to find the craziest active running streaks. Canadian Running
February 1, 2022
[Infographic] 53% of journalists plan on covering more in-person events in 2022
So, as part of our State of Journalism survey, we asked journalists how they plan to cover in-person and virtual events in 2022. Today, we’re giving PR pros a sneak peek of the results to better understand the events journalists are prioritizing—and help you plan a slightly more precedented year (fingers...
January 31, 2022
Cowboy Raises $80m to Further Accelerate the Adoption of Cycling
This new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021 which garnered record sales, a successful expansion into the Nordics and the U.S., and the recent introduction of Cowboy Care — an industry first, all-inclusive, on-demand repair...
January 31, 2022
Peloton internal docs show it slashed 2022 sales goals for apparel unit after segment revenue more than doubled last year
Peloton has slashed 2022 sales projections for its apparel business, according to internal documents obtained by CNBC. Momentum in the unit, which is run by Chief Executive John Foley’s wife, seems to be fading heading into the next year, after apparel revenue more than doubled to over $100 million from 2020 to 2021. CNBC
January 31, 2022
Eating disorders and professional cycling: the thin end of the wedge
Former Slovenian pro Janez ‘Jani’ Brajkovič raced in the Tour de France, the Vuelta and the Giro, but in private he was battling a series of harrowing eating disorders. As a bulimic, Brajkovič would routinely make himself sick after eating. But Brajkovič is not alone: a recent study in the...
January 28, 2022
In 2020, the Running Industry Promised Inclusivity. We Still Have Work to Do.
A big frustration in current social justice movement has been seeing how quickly people move on once a topic was no longer trending—as if posting a black square and hashtagging a run with #IRunWithMaud had solved racism. Statistics show that support for the Black Lives Matter movement among white Americans...
January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
January 27, 2022
Emerald Releases First B2B Events Research Report
Emerald Holding released its first annual research report reflecting the changing expectations influencing and shaping the future of the business-to-business (B2B) events industry. Developed by the company’s content strategy and marketing agency Content4Demand, G3 Communications, “B2B Event Industry Outlook Report 2022, Charting Success Amid Evolving Expectations” surveyed more than 1,000...
January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer