News Topics
April 18, 2024
XTERRA Australia Preview: An Elite Pursuit Through Paradise
DUNSBOROUGH, AUSTRALIA /ENDURANCE SPORTSWIRE/ – Outdoor sports reigns supreme in The Southern Hemisphere as XTERRA Australia hosts the Full Distance Triathlon taking center stage on April 21, 2024. The scenic Dunsborough Country Club and Meelup Regional Park marks the fourth stop on the XTERRA APAC Tour as a bucket list...
April 18, 2024
Mortal Hydration Becomes The Official Sports Beverage and Hydration Partner of The IRONMAN and IRONMAN 70.3 North American Triathlon Series
TAMPA, Fla. / BOULDER, Colo. (April 18, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN and Mortal Hydration today announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series. Varieties of the Mortal Hydration Drink Mix will be available on-course, giving athletes...
April 18, 2024
HydraPak® Sunsets Polar Bottle® Brand, Hops Back into the Saddle with Bike-Specific Squeeze Bottles
OAKLAND, Calif. (April 18, 2024) /ENDURANCE SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, will be sunsetting its Polar Bottle product line, and relaunching newly designed bottles under the HydraPak brand. Today, it unveiled the first squeeze bottle in its cycling collection, Breakaway™. HydraPak leveraged its lightweight, integrated filter...
April 18, 2024
Article One and Ciele Athletics Offer Runners Vintage-Inspired Frames in Sophomore Sunglasses Collaboration
FLINT, Mich. (April 18, 2024)/ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand creating handcrafted active and optical frames, and leading performance-running brand Ciele Athletics are thrilled to debut the sophomore edition of the Article One x Ciele GTGlass performance sunglasses, an award-winning collaborative frame launched in 2020. Having earned several...
April 18, 2024
New Parlee Ouray All-Road Bike Shows Boldly Bare Monocoque Frame
April 18, 2024 /ENDURANCE SPORTSWIRE/ – The all-new Parlee Ouray is the culmination of 25 years of carbon fiber expertise, blending precise layups, legendary handling, and modern geometry to create a truly unique all-road bike with our first-ever nude carbon finish. Modern riders are seeking an experience, and a bike...
April 18, 2024
OOFOS Unveils One-of-a-Kind Recovery Sponsorship at Boston Marathon Finish Line
BRAINTREE, MA /ENDURANCE SPORTSWIRE/ – OOFOS, the Boston-based global leader in Active Recovery footwear, confirms its commitment to recovery by implementing a completely unique sponsorship initiative that supports and celebrates “Real People” in their recovery journey following the Boston Marathon. With a pop-up retail store located by the Boston Marathon...
April 18, 2024
Inaugural Michelob Ultra GFNY Miami this Sunday
/ENDURANCE SPORTSWIRE/ - This Sunday, Michelob Ultra GFNY Miami offers riders an entirely flat and fast racecourse of 70.7 miles completely closed to traffic. The North American Championship race starts and finishes at Miccosukee Resort & Casino on the western edge of Miami at the portal to the Everglades. Race...
April 17, 2024
Waymo is Official Pace Car and Autonomous Technology Partner for 2024 Bay to Breakers
San Francisco, CA /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) welcomes everyone: costumed, costumedless and yes, driverless. The iconic annual race spanning San Francisco proudly announces its partnership with Waymo (www.waymo.com) as the official pace car and autonomous technology partner for the upcoming event taking place on Sunday, May 19....
April 17, 2024
Boston Marathon winner is still owed $100,000 prize money from the BAA 10 years later
A Boston Marathon winner who smashed the iconic course record is still waiting for her $100,000 payday a decade later. The 2014 marathon winner Buzunesh Deba says she’s owed $100,000 from the Boston Athletic Association after the initial first-place finisher was disqualified for doping. As Deba waits for the $100,000...
April 17, 2024
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton introduced three app tiers during its massive ‘more than a Bike company’ rebrand in May 2023: the free app, a $12.99/month Peloton App One and a $24/month Peloton App+ level for all of App One’s offerings and more. As CNBC reports, Peloton CFO Liz Coddington stated that the connected fitness brand...