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May 7, 2024
Eliud Kipchoge’s family threatened after death of Kelvin Kiptum
Two-time Olympic champion Eliud Kipchoge says he feared for the lives of his family during a campaign of online abuse that wrongly linked him to the death of fellow Kenyan marathon runner Kelvin Kiptum. Kiptum, the world record holder who looked set to challenge Kipchoge's dominance over 26.2 miles, died aged...
May 7, 2024
Will Paris Be Ready for the Olympics?
The 2024 Olympic Games are little more than two months away. Hosted in Paris for the first time in a hundred years, it’s also a showcase for the so-called “new” Olympic model — requiring as little construction of new infrastructure as possible to reduce the bloat and expense of hosting...
May 7, 2024
The Toronto Marathon: a series of unfortunate events
This year’s Toronto Marathon reached unprecedented levels of disorganization. There were overcrowded buses to the starting line, too few meals and fluids available to runners and plenty of other chaotic obstacles for participants to endure. Here’s how thousands survived. Running Magazine
May 7, 2024
Equinox Rolls Out Longevity Membership Priced at $3K Per Month
Equinox and Function Health announced their partnership last month, ushering in a new era in hyper-personalized health and integrated personal training. Officially dubbed “Optimize by Equinox,” the longevity membership begins with a biomarker test from Function Health, which examines 100 biomarkers to reveal health information about major organs, metabolic and immune systems. Equinox also...
May 7, 2024
Motiv Sports Announces New Partnership with JAMBAR
Santa Barbara, CA – May 7, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports, a North American leader in mass participation events, today announced a multi-event partnership with JAMBAR, a leading provider of organic artisan energy bars. This strategic alignment is poised to enhance the participant experience by providing substantial, healthful energy...
May 7, 2024
Private equity firms circle Peloton for potential buyout
A number of private equity firms have been considering a buyout of Peloton as the connected fitness company looks to refinance its debt and get back to growth after 13 straight quarters of losses, CNBC has learned. Firms have zeroed in on how to cut Peloton’s operating expenses to make a buyout...
May 7, 2024
Nike developing AI model as part of design “step change”
Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...
May 7, 2024
Tennessee mountains welcomed 1,200 riders for the Gran Fondo Hincapie-Chattanooga this past weekend
Chattanooga, Tenn., (May 7, 2024)/ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years and its Chattanooga, Tenn. event, now in its seventh-consecutive year, took place this past weekend. Rainy weather didn’t stop over 1,200 riders, aged seven to 84, residing from 30 states and three...
May 7, 2024
Strong Start for Inaugural Challenge Cesenatico
/ENDURANCE SPORTSWIRE/ - This weekend, 1,300 athletes from 22 countries will line up at the inaugural Challenge Cesenatico on Italy’s Adriatic Coast for 113km of swim, bike, run on a course steeped in cycling history. Leading the charge will be a 40-strong pro field that includes local favourite, Alessandro Fabien...
May 7, 2024
The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter
San Francisco, Calif. – May 7, 2024 /ENDURANCE SPORTSWIRE/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...
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