News Topics
May 7, 2024
Motiv Sports Announces New Partnership with JAMBAR
Santa Barbara, CA – May 7, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports, a North American leader in mass participation events, today announced a multi-event partnership with JAMBAR, a leading provider of organic artisan energy bars. This strategic alignment is poised to enhance the participant experience by providing substantial, healthful energy...
May 7, 2024
Private equity firms circle Peloton for potential buyout
A number of private equity firms have been considering a buyout of Peloton as the connected fitness company looks to refinance its debt and get back to growth after 13 straight quarters of losses, CNBC has learned. Firms have zeroed in on how to cut Peloton’s operating expenses to make a buyout...
May 7, 2024
Nike developing AI model as part of design “step change”
Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...
May 7, 2024
Tennessee mountains welcomed 1,200 riders for the Gran Fondo Hincapie-Chattanooga this past weekend
Chattanooga, Tenn., (May 7, 2024)/ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years and its Chattanooga, Tenn. event, now in its seventh-consecutive year, took place this past weekend. Rainy weather didn’t stop over 1,200 riders, aged seven to 84, residing from 30 states and three...
May 7, 2024
Strong Start for Inaugural Challenge Cesenatico
/ENDURANCE SPORTSWIRE/ - This weekend, 1,300 athletes from 22 countries will line up at the inaugural Challenge Cesenatico on Italy’s Adriatic Coast for 113km of swim, bike, run on a course steeped in cycling history. Leading the charge will be a 40-strong pro field that includes local favourite, Alessandro Fabien...
May 7, 2024
The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter
San Francisco, Calif. – May 7, 2024 /ENDURANCE SPORTSWIRE/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...
May 7, 2024
ShowcasedINFINIT Nutrition Introduces Personal Nutrition Coaching Services for Athletes
CINCINNATI, OHIO - May 7, 2024 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the trailblazer in customized nutrition solutions for athletes, proudly unveiled its new suite of Nutrition Coaching services, designed to improve athletic performance through personally tailored nutrition plans designed by a certified sports dietitian. With a focus on eliminating guesswork...
May 7, 2024
H2O Audio Partners with Ironman Champion Angela Naeth
SAN DIEGO, May 7, 2024/ENDURANCE SPORTSWIRE/ – H2O Audio, the innovator in waterproof audio technology, proudly announces a partnership with world-class professional triathlete Angela Naeth. As a three-time Ironman champion and with 19 half-Ironman victories, she is one of the most successful triathletes of her generation. Angela is also known...
May 7, 2024
The Boston Triathlon Signs Partnership with Synergy in 2024
BOSTON, MA – May 7, 2024 /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that oversees the Columbia Threadneedle Investments Boston Triathlon and Kids Day at the Boston Tri today announced a partnership with Synergy, one of the world’s top wetsuit brands. For the first time, Boston Triathlon participants...
May 7, 2024
The White Line Announces ‘Ride for Magnus” Memorial Bike Ride and Lives Worth Remembering Film Series
BOULDER, CO/ENDURANCE SPORTSWIRE/ – The White Line announces the “Ride for Magnus: Ride for Your Life” memorial bike ride on August 11, 2024, in honor of Magnus White, the rising U.S. cycling star who was struck and killed by a driver on July 29, 2023, while training just outside of his...