News Topics
June 19, 2020
100%® and Movistar Team Join Forces to Debut Special Edition Racetrap® Sunglasses
SAN DIEGO, Calif. – June 19, 2020 – 100% has debuted a brand-new special edition of its cutting edge Racetrap eyewear, built in collaboration with the Movistar Team WorldTour cycling squad. The unique sunglasses blend 100%’s industry-leading optics with Movistar’s distinctive colors for a pair of shades that will pop...
June 19, 2020
Iconic mountain races vie for greatest of all time title
The American Trail Running Association is supporting the World Mountain Running Association as they conduct a worldwide fan-driven competition. While the majority of races have been cancelled, the World Mountain Running Association has been generating mountain running content for its community by profiling athletes, featuring historic performances, and seeking interaction...
June 19, 2020
8 Pro Athletes to Run Covid-19 Virtual Marathon for Detroit Charity
GROSSE POINTE (MI)– Eight professional athletes represented by Michigan-based Elite Runner Management (ERM) will be racing a virtual marathon relay on Saturday, July 18th to raise funds for Detroit Rescue Mission Ministries, announced Chris Mengel, founder and owner of the sports agency. “My hometown of Detroit has been hit particularly hard...
June 18, 2020
Contemplating trade shows? Emerald releases preparedness, prevention and response plan
Emerald Holding, Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced its commitment to providing an elevated standard of health and safety protocols in preparation for the anticipated reopening of the company’s live events. Read more on SGBMedia.
June 18, 2020
IRONMAN Foundation Awards Second Round of IRONAID COVID-19 Support Fund Grants
TAMPA, Fla. (June 18, 2020) – The IRONMAN Foundation® has announced its second distribution of IRONAID™ COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. Since its launch, the IRONAID COVID-19 Support Fund has awarded over $200,000 in funds to organizations around the world. Recognizing that...
June 18, 2020
New Balance is closing its stores for Juneteenth and giving all employees the day off
New Balance will close all operations — including its owned retail stores — on Friday in observance of Juneteenth. Although Juneteenth is not a federal holiday, 47 states and Washington, D.C. recognize the day as either a state holiday or a day of observance. This year, the day has taken on increased symbolic significance...
June 18, 2020
Race Roster introduces an SMS tool to help event organizers connect with their participants
London, ON (Thursday, June 18, 2020) - Race Roster has announced the launch of their SMS tool, which will provide event organizers with an effective communication channel to connect with their participants. “We discovered that SMS open rates are nearly 5x higher than email”, says Bob Pluss, Marketing Manager and...
June 18, 2020
Sanford Fargo Marathon Given Official Green Light
(FARGO, N.D.) June 18, 2020 —The Sanford Fargo Marathon announced today that it will be moving forward with its 2020 event scheduled to take place August 24 through 29 — likely making it the first in-person marathon to occur in the U.S. since March. Many normal activities were allowed to...
June 18, 2020
Velo Launches New Saddles, Expands North American Distribution
June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will focus primarily on enthusiast and elite level products from Velo and work directly with retailers...
June 18, 2020
Elite Releases the 2020 FLY Team Bottles for WorldTour Teams
FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020. Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...