News Topics
June 17, 2020
SBT GRVL Announces SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community ride experience that will be held on Sunday, August 16, with participants choosing where, when...
June 17, 2020
Peak Content makes Diversity and Inclusion session FREE to watch
Peak Content Summit, the content marketing strategy course designed for active lifestyle, outdoor and cycling brands, has made two of its sessions free to watch, offering brands an opportunity to discover more ways to make their content more inclusive and reach a more diverse audience. “With everything that’s going on...
June 17, 2020
BibRave Hosts Interactive Virtual Ambassador Summit
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, hosted the first virtual ambassador summit for their network of running influencers and content creators, the BibRave Pros. The weekend featured a combination of educational content, a TikTok contest, an on-the-run scavenger hunt, meet-and-greet sessions, and an award...
June 16, 2020
Bike market skyrockets, with sales up 75% in April
U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group. NPD said April was the first month since NPD began tracking the cycling market that sales have reached $1 billion in...
June 16, 2020
How one rider got Strava to remove racially offensive segment names
Californian Nehemiah Brown pushed Strava to remove segments in his area that had racially insensitive names. Now, Brown is holding a ride to raise funds for the Equal Justice Initiative. Read more on VeloNews.
June 16, 2020
Former Wigwam CEO sues sock maker for breach of contract after sudden termination in April
The former CEO of Wigwam Mills, Inc. is suing the company for failing to follow the termination procedures outlined in his contract after he said he was fired without cause in April. The lawsuit comes weeks after the century-old sock-making company laid off 121 of its 142 employees because of "unforeseen adverse circumstances" related to...
June 16, 2020
Fitbit introduces ready for work solution to help employers manage workplace health and safety during the COVID-19 pandemic
Fitbit’s Ready for Work solution gives employees access to key health metrics from their Fitbit device along with exposure, symptom and temperature logging, all within an easy-to-use Daily Check-In feature that provides employees with guidance on whether to go into the workplace.
June 16, 2020
PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as Vice President of Marketing and Communications, Kyle Wagenschutz...
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
June 16, 2020
Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company
COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...