News Topics
November 11, 2020
Feeling Patriotic? Retro Stars-and-Stripes Kit Raises Funds for Military Athletes
US Military Endurance Sports (USMES) Boulder, CO – Nov 11, 2020 – In honor of Veterans Day 2020, USMES and Pactimo introduce the USMES Retro Kit, honoring the US Military. The limited-edition stars-and-stripes design raises funds for US Military Endurance Sports, a 501(c)3 supporting endurance sports for active duty and...
November 11, 2020
2021 CapTex Triathlon Opens Registration
AUSTIN, Texas, November 11, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, opens registration for the CapTex Triathlon presented by Life Time today, November 11th. Every year on Memorial Day weekend, triathletes from around the country participate in Austin’s only...
November 11, 2020
Organizations Raise More than $30 Million on RunSignup | GiveSignup’s Challenge Platform
RunSignup | GiveSignup released a new Virtual Challenge platform in Spring, 2020 to provide nonprofits and race directors with an interactive way to engage supporters from a distance. In November, the platform reached an impressive milestone, with 1,800+ virtual challenges raising more than $30 Million and registering more than 410,000...
November 11, 2020
Following the Successful 124th Boston Marathon Virtual Experience, the Boston Athletic Association Launches its Next Virtual Event with haku
The Boston Athletic Association (B.A.A.) has shown not only resilience through the ongoing pandemic, but also innovation by introducing a truly unique experience to a global stage when they hosted the 124th Boston Marathon Virtual Experience last month. The world-renowned virtual experience lasted from September 5-14 and included 16,157 finishers—90...
November 11, 2020
Bikerumor founder launches Content Marketing Newsletter for Outdoor Brands
Key Points: Bikerumor founder launches weekly content marketing newsletter Informed by 20+ years experience in marketing, publishing & product development Cycling & outdoor industry specific concepts Real world examples and big ideas brands can use immediately Pro Tips from top content marketing experts Join here: https://sendfox.com/bitesizecontent Greensboro, NC - Aimed...
November 10, 2020
The 2020 Outsiders of the Year
Typically, the annual Outsiders of the Year package highlights only people, but because 2020 was unusual, Outside took a different approach to its latest edition of the list. Items, trends, plus two very good dogs made this challenging year a little more bearable. Here are their picks for the 2020...
November 10, 2020
Peloton, Beyoncé Ink Multi-Year Content Partnership
Connected fitness company Peloton and 24-time Grammy award-winning singer Beyoncé have a multi-year content partnership that includes elements to honor Historically Black Colleges and Universities. The first initiative between the parties is a series of classes to commemorate “homecoming season,” the annual fall tradition at HBCUs. Read more on Front...
November 10, 2020
Adidas Earnings Recover in Q3, But Lockdowns Could Affect Outlook
The German-based sportswear company reported that income for the three months ending Sept. 30 was $683 million down from $761.5 million a year earlier. Revenues in Q3 decreased 7% to $7.04 billion; Q2 revenue decreased 34%. In the first nine months of 2020, revenues decreased 18% on a currency-neutral basis....
November 10, 2020
PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns
BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities. “We’ve been working with cities and towns for years to build protected bike lanes,...
November 10, 2020
The Right Stuff® (NASA-developed hydration) Announces Exclusive Partnership with Endurance Zone
Boulder, CO November 10, 2020: Wellness Brands, marketers of The Right Stuff® hydration formula from NASA, is thrilled to announce it has entered into a strategic partnership as the exclusive Hydration Partner with Endurance Zone™ “When we learned of EZTV, we were immediately excited about the need this streaming service fills...