News Topics
February 3, 2021
Super League Triathlon Heads To London And Rotterdam With SLT Arena Games Powered by Zwift
London and Rotterdam will play host to two cutting edge professional triathlon events as the SLT Arena Games Powered by Zwift heads to Queen Elizabeth Olympic Park on March 27 before a spectacular return to the Netherlands on April 18. British Olympic medal hopefuls Jonathan Brownlee, Alex Yee and Georgia...
February 3, 2021
Easy Day Sports Strengthens Event Team with New Director of Marketing
Coronado, CA – Easy Day Sports, a boutique event production company, continues to build on its top-notch event team by announcing today that Christy LaLanne has been named Director of Marketing and Athlete Engagement. In her new role Christy will take the lead in furthering Easy Day’s reputation for producing...
February 3, 2021
COROS Launches Updated Ski Touring Activity Mode
Tustin, CA, February 3, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today a key update to its Ski Touring activity mode. The timing of this update is optimal as key Ski Mountaineering towns across North America are being blanketed with feet of fresh powder. Working...
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 3, 2021
Zone3 USA Partners with One With The Ocean
BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...
February 3, 2021
Professional Triathletes Organisation partners with Elite Energy and Triathlon Australia to Support The Australian National Triathlon Championships at The Husky Triathlon Festival
LONDON, ENGLAND: The Professional Triathletes Organisation today announced a partnership with Triathlon Australia, the governing body of the sport in Australia, and renowned Australian event operator Elite Energy that will see an expanded footprint of the Husky Triathlon Festival and the Australian National Triathlon Championships on Feb 26-28th 2021. The...
February 3, 2021
2021 Ukrop’s Monument Avenue 10k Announces New Event Dates: June 3-6
RICHMOND, VA – In accordance with ongoing public health and safety guidelines associated with the COVID-19 pandemic, the Ukrop’s Monument Avenue 10k presented by Kroger won’t be held as a traditional single-day event on Saturday, March 27, and instead will take place June 3-6, 2021. The rescheduled event will be...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia