BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 10, 2023
Peppermint Cycling Co. Gaining Momentum in the US
MONTREAL, QUEBEC (July 10, 2023) /ENDURANCE SPORTSWIRE/ - Less two months after its official launch in the US, Peppermint Cycling Co., maker of performance cycling apparel for women, is quickly adding new retail partners that are placing orders both at-once and for next season. “The response to our line has...
July 10, 2023
USA Triathlon Officials Program Now Recognized as a World Triathlon Accredited Technical Officials Education Program
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the organization’s Officials Program is now recognized as a World Triathlon Accredited Technical Officials Education Program (ATOEP), joining 16 other leading world federations with the designation and global recognition. “Being recognized by World Triathlon accreditation is a major step forward in USA Triathlon’s...
July 10, 2023
Juice Plus+ Announces Travis Garza as New Global Chief Executive Officer
COLLIERVILLE, TN (July 10th, 2023)/ENDURANCE SPORTSWIRE/ – Leading global health and wellness company, Juice Plus+, has announced today that Travis Garza has been appointed as Global Chief Executive Officer (CEO). A veteran in the industry, Garza has two decades of experience driving strategy, growth, and innovation within leading direct sales and...
July 7, 2023
Premium Hydration Beverage Electrolit Pushes Limits with Summer Ad Campaign Splash
/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality ingredients – kicks off summer with a multi-million dollar advertising campaign. Anchored to the premise of reaching, living and pushing limits, the advert is part of its omnichannel media strategy to raise awareness among consumers of where...
July 7, 2023
Introducing Ultra X Finland: A Thrilling 110km Two-Day Ultramarathon in Lahti
.ENDURANCE SPORTSWIRE/ - Ultra X, a leading organiser of ultra marathons worldwide, is excited to no unveil the newest addition to its series: Ultra X Finland. This exhilarating two-day ultramarathon, covering a distance of 110km, will take place in the picturesque surroundings of Lahti, Finland. With a challenging route spanning...
July 7, 2023
RunSignup Expands into Track Meet, Cross Country, and Tournament Events with Spectator Tickets
July 7, 2023 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology solution provider for endurance events in the United States, announces its expansion into track meet and cross country spectator tickets with its TicketSignup technology. Timers and event organizers are able to use TicketSignup to sell...
July 6, 2023
J&A Racing and Hoffman Beverage Company Announce New Partnership
July 6, 2023 – VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing is excited to announce a new partnership with Hoffman Beverage Company, which will now become the preferred alcoholic beverage partner for 7 race weekends throughout the year. Both J&A Racing and Hoffman Beverage Company are locally owned and operated...
July 5, 2023
PTO Unveils Leading Cycling Brand Ekoï As A New PTO Tour Partner
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three year deal. The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023,...
July 3, 2023
DeFeet Move Custom Sales To Inside Team
Hildebran, NC, July 3, 2023 /ENDURANCE SPORTSWIRE/ - DeFeet announces all custom sock sales processes have returned to the inside sales team based at the DeFeet offices in Hildebran, NC. Long time custom sales representatives Brad Mettee and Kerri Willerton will no longer be with the company. Replacing the outgoing...
June 29, 2023
Pinarello has been sold
Global investment firm L Catterton – whose owners include luxury behemoth LVMH – announced the sale of iconic Italian bicycle brand Pinarello to a “private family office.” The assumption is that the total was greater than the €90 million LVMH reportedly paid for Pinarello in 2016. Fausto Pinarello – the son...