BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 25, 2023
Oiselle Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record
SAUSALITO, Calif. (July 25, 2023)/ENDURANCE SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent women’s running brand, Oiselle. A trailblazer for inclusivity within the running industry, Oiselle’s mission is threefold: make great products, improve the sport, and grow the sisterhood. “We are thrilled...
July 25, 2023
Kitman Labs Inks Deal with Iowa State University for Combined Medical Data and Performance Analytics Platform to Support Student Athletes
Menlo Park, California (July 25, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today announced that Iowa State University will be deploying Kitman Labs’ iP: Intelligence Platform across all men’s and women’s varsity sports. They become the...
July 25, 2023
MYLAPS goes carbon neutral
HAARLEM (25 July, 2023)/ENDURANCE SPORTSWIRE/ – MYLAPS announces a significant milestone: the company is now a carbon neutral organization. The sports technology company with offices in The Netherlands, United States, Australia, Malaysia, Japan, and China started measuring its carbon emissions on a yearly basis and set targets for reducing the carbon...
July 25, 2023
Leading Home Fitness Brand Horizon Fitness Partners with Kinomap
(July 25, 2023) – BOSTON /ENDURANCE SPORTSWIRE/ – Interactive fitness platform Kinomap today announces a new partnership with leading home fitness equipment brand Horizon Fitness. The two health-focused brands are working to improve the experience of cardio equipment users everywhere by providing interactive training for indoor cycling and running. This partnership...
July 24, 2023
Squirt Cycling Products Partners with Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ -The primary disciplines of the sport of Adventure Racing include trekking, mountain biking and paddling with map-and-compass navigation to bring them all together. It is in this environment that Squirt Cycling Products are well suited, making them a perfect partner for the Adventure Racing World Series (ARWS). Squirt’s...
July 24, 2023
SFuels expands partnership with Run Catalina series through 2025
AVALON, Calif. /ENDURANCE SPORTSWIRE/ - The Hi-Tec Run Catalina series and SFuels have announced a new two-year partnership, making SFuels the Official Nutrition Sponsor of all three storied island running events. The collaboration will cover nutrition and hydration needs for runners throughout their race day experience in each event, as...
July 20, 2023
BodyArmor Founder Acquires Majority Stake In NOBULL
Billionaire beverage mogul Mike Repole has acquired a majority stake in NOBULL, the footwear and apparel brand that has deals with the NFL combine, PGA Tour, and CrossFit Games. FOS
July 20, 2023
Mirror mirror on the wall who is the fittest of them all? MAGIC raises $2.5 million
The UK fitness tech start-up Magic Mirror has raised $2.5 million to bring AI-powered workouts into the UK’s living rooms, or wherever you do your workouts. It will also tell you if your 'form' is incorrect and count your reps, so there is basically nowhere to hide on your workouts....
July 20, 2023
Tour de France Cycling Boom Helps French Family Firm Make Half a Billion Euros
Groupe Amaury, the closely held family business that owns the Tour de France, saw revenue jump by nearly a fifth last year, driven in part by a surging interest in the the world's most famous bike race. Revenue climbed to €550 million ($616 million) in 2022, a gain of 17%,...
July 20, 2023
Mips AB Sees Q2 Sales Halved on Tough Bike Inventories, Late Season Start
Swedish helmet technology provider Mips AB saw second-quarter revenues cut in half from the year-ago comparable period, led by a continued sharp decline in its Sport and Moto businesses. Earnings per share were cut 75 percent for the period. Net sales for the three-month period ended June 30 fell 51...