BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 24, 2023
Running Store Distance Lets Customers Steal — If They Can Outrun Its Security Guard
Running store Distance is allowing customers to steal products from its shelves — with a catch. On Sept. 13, the brand posted a sign outside of its store in Paris, which proclaimed “Rob It To Get It” as part of its latest campaign. Customers were allowed to steal items in-store...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/MattDownin-VPBusinessDevelopment-PR-275x275.png)
October 24, 2023
Matt Downin Joins RunSignup as Vice President of Business Development
Moorestown, NJ – October 24, 2023 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, is pleased to announce the newest addition to their team, Matt Downin, as Vice President of Business Development. Downin will apply his extensive background in the endurance...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/X-Website-1-275x155.png)
October 23, 2023
Sweatcoin appoints Endurance Zone to supercharge their in-app rewards
Sweatcoin, the move-to-earn fitness app, partners with Endurance Zone, a global leader in reward and engagement solutions for the sports, fitness, and health sector. This collaboration aims to enhance Sweatcoin’s in-app rewards, offering quality-focused offers that build on the existing suite of rewards. Users can expect an even more engaging...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/IMG_5728-275x271.jpg)
October 23, 2023
SUAREZ Gran Fondo National Series Opens 2024 Registration
(Gettysburg, PA – October 23, 2023) /ENDURANCE SPORTSWIRE/ - Founded in 2012 by event director Reuben Kline, the SUAREZ Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. New for 2024, custom event-specific jerseys from Suarez Cycling Apparel will...
October 19, 2023
Startup Raises $3M To Help Athletes Flex Their Creator Muscles
Grandstand, the athlete empowerment startup, recently raised $2.75 million in a funding round led by Will Ventures, with plans to launch an app that would allow fans to follow and financially support their favorite players. Sportico
October 19, 2023
Meta, Alo Yoga Hit With VR Fitness Lawsuit
Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit. The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant...
October 19, 2023
Wiggle future in doubt as business set to file for self administration
The parent Signa Sports United, whose largest shareholder is Signa International Sports Holding, is facing down the prospect of losing a €150 million financial commitment, on which just €7 million has thus far been drawn to support the network of companies’ trading activities. The ultimate source of the funding withdrawal...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/HS_Basketball-Kane-Shoes-Waffles_Denver-AbigailLaFleur_0022-275x183.jpg)
October 19, 2023
Kane Footwear and Honey Stinger Announce Collaboration
Westport, CT and Steamboat Springs, CO (October 19, 2023)/ENDURANCE SPORTSWIRE/ – Kane Footwear, the leader in active recovery footwear, and leading sports nutrition brand, Honey Stinger, today announce the launch of their collaborative Honey Stinger x Kane Revive recovery slip-on. The shoe features Honey Stinger’s signature black and honey yellow colors:...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/ELP-Oakland-Run_019-275x275.jpg)
October 19, 2023
ShowcasedOakland Marathon and Stephen and Ayesha Curry’s Eat. Learn. Play. Launch Strategic Partnership to Further Support Local Youth
Oakland, CA—October 19, 2023 /ENDURANCE SPORTSWIRE/ – The Oakland Marathon announced today that Stephen and Ayesha Curry’s Eat. Learn. Play. will serve as the Official Benefiting Charity of the annual event. Through event partnerships, participant peer-to-peer fundraising, as well as staff & running community participation in Eat. Learn. Play. programs such...
![](https://www.endurancesportswire.com/wp-content/uploads/2023/10/TrainingPeaks_Product_Athlete-275x183.jpg)
October 18, 2023
TrainingPeaks Races Forward with Backbone Partnership
Boulder, CO (October 18, 2023) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced its partnership with Backbone to lead its public relations efforts. Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets. “The team...