BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 20, 2023
BibRave Drives Growth with Key Promotion and New Hires
/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently announced a key promotion and the addition of two new strategic hires within the organization. These personnel moves bolster the company’s standing within and ability to serve the endurance and fitness markets, while also branching out to support other verticals....
September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
September 19, 2023
Lauf Cycles and BaseCamp Endurance Coaching Announce Partnership
Carlisle, Pennsylvania – September 19, 2023 /ENDURANCE SPORTSWIRE/ - Lauf Cycles, the leading manufacturer of suspension optimized carbon fiber bicycles, and BaseCamp Endurance Coaching, the premier provider of online cycling training, today announced a new partnership. The partnership will give Lauf Cycles customers access to Basecamp’s comprehensive training programs, while...
September 19, 2023
Run Medford Partners with Kinomap to Expand Event Fundraising Reach
(Sept. 19, 2023) /ENDURANCE SPORTSWIRE/ - In an exciting addition to its second iteration, Run Medford is partnering with Kinomap for Races to film the Saturday, Sept. 23 five miler and bring the event to runners on treadmills or other cardio devices anywhere in the world. Not only will this...
September 19, 2023
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...
September 18, 2023
Rad Power Bikes Hopes To Lead E-Bike Safety
Less than a week after a court trial date was announced against Rad Power Bikes, the company says future bikes will be Underwriters Laboratory Standards and Engagement certified. Bike advocates and consumer protection agencies have called on e-bike manufacturers to meet UL or other widely accepted safety standards to address...
September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
September 18, 2023
Little Rock Marathon to host series of event safety trainings
/ENDURANCE SPORTSWIRE/ – Little Rock Parks & Recreation, the Little Rock Marathon and University of Central Arkansas are partnering to co-host a series of National Center for Spectator Sports Safety and Security (NCS4). The courses are open to event organizers, venue operators, city officials and public safety officials around Central...