BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 13, 2025
Athletic Performance Company Veo Strip Announces Tom Kelley as CEO
PORTLAND, Oregon — January 13, 2025 /ENDURANCE SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...
January 10, 2025
4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster
COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...
January 10, 2025
Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful secured Ancient Nutrition from VMG Partners, Hillhouse Investment, and other investors, bolstering its portfolio that features prominent brands such as Nugenix. Athletec News
January 10, 2025
EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent
The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media
January 10, 2025
They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor
January 10, 2025
Dow Named Official Sustainability Partner of the Louisiana Marathon
BATON ROUGE, LA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ – The Louisiana Marathon is proud to announce Dow as its Official Sustainability Partner for the upcoming race weekend, uniting with Abita Beer and Coca-Cola Bottling Co. United to amplify recycling efforts and promote environmental responsibility. This collaborative partnership will ensure comprehensive...
January 10, 2025
Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond
Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the...
January 10, 2025
Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike
LOS ANGELES. Jan 10, 2025 /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...
January 9, 2025
USA Track & Field Inks PrimeTime Timing as its Official Timing Partner
INDIANAPOLIS (January 9, 2025) /ENDURANCE SPORTSWIRE/ - USA Track & Field is excited to announce its new partnership with PrimeTime Timing as the Official Timing Company for USATF Indoor and Outdoor Championships. As part of this new multi-year partnership, PrimeTime Timing will provide top-tier services at premier USATF competitions including...
January 9, 2025
360 Hoops™ is Coming to New Jersey! Iron Peak Sports & Events Partners with the Innovative New Sports Experience
Hillsborough Township, NJ - January 9, 2025 /ENDURANCE SPORTSWIRE/ – Renowned as Central Jersey’s premier destination for sports, fun, and healthy competition, Iron Peak Sports & Events is the ideal partner for 360 Hoops to debut its revolutionary new game in the state. With perfectly aligned missions, Iron Peak is...
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