February 7, 2024

Georgia Hi-Lo Trail Plan Released

Sandersville, GA, February 7, 2024 /ENDURANCE SPORTSWIRE/ – Georgia Hi-Lo Trail Inc. releases the plan explaining the process to connect Greene, Hancock, Washington, Johnson, Emanuel, Bulloch, Effingham, and Chatham Counties through a multi-use paved trail. With guidance from PATH Foundation, Kaizen Collaborative, and Georgia Hi-Lo Trail Stakeholders, the extensive plan outlines the...

February 6, 2024

Love Velo Achieves Record Sales in January 2024

/ENDURANCE SPORTSWIRE/ – Love Velo (www.lovevelo.co.uk), the leading of cycling travel in the UK, today announced record results for its January trading. With a set of results that shows cycling travel’s growth to remain unabated, Love Velo posted its first ever month at over £550k in sales. This milestone is...

February 6, 2024

Inspiring Super Bowl Ad Spotlights A Pioneering Athlete With A Prosthetic Leg Aiming To Play Division 1 Baseball

February 6, 2024 /ENDURANCE SPORTSWIRE/ – In a heartwarming gesture to celebrate the big game just a few days away,, Bob Babbitt, co-founder of the Challenged Athletes Foundation, has invested in a powerful Super Bowl ad. This one-minute commercial spotlights the inspiring journey of Parker Byrd, a young man determined to...

February 6, 2024

BibBoards Partners with Eager to Run in Record-Breaking 5K Challenge

San Ramon, CA 2/6/2024 /ENDURANCE SPORTSWIRE/ - BibBoards, the innovators in race bib fasteners, is proud to announce its partnership with Eager 2 Run for the upcoming world record attempt in the 5K walk/run event. The ambitious challenge aims to break the previous record of 19,862 participants, setting a new...

February 6, 2024

Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program

Watkinsville, GA (February 6, 2024) /ENDURANCE SPORTSWIRE/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As a Tifosi ambassador, Stephanie will equip the Tifosi community with the knowledge and tools to establish...

February 5, 2024

Zwift announces further layoffs and Co-CEO resignation in post-pandemic streamlining efforts

Virtual cycling platform Zwift today announced a fresh round of workforce reductions. This news comes less than a year after its last round layoffs, which saw a world-wide staff reduction of 15 percent. Adding to the challenges, the platform faced a setback as cycling's governing body, the UCI, inked a multi-year agreement with MyWhoosh, relinquishing World...

February 5, 2024

Cyclist sues Shimano and Trek for $2 million after brake lever “impaled” foot-long wound in thigh

A cyclist in the United States is suing Trek and Shimano for $2 million in damages after he was left with a foot-long gash and "permanent numbness" in his thigh after he was allegedly "impaled" by a brake lever as he lost balance trying to avoid a crash. Timothy Lynch brought...

February 5, 2024

Are Collectives the New Privateer Programs in Gravel Racing?

/ENDURANCE SPORTSWIRE/ - Felt UN1TD launched this week, uniting the talents of gravel racers Dylan Johnson, Danni Shrosbee and Adam Roberge under one banner. “Watching how the Life Time Grand Prix and other gravel events have gone in the last few years, it’s clear that privateers are struggling against riders...

February 1, 2024

Salomon Owner Amer Sports Raises $1.37 Billion in U.S. IPO

Amer Sports, Inc. raised $1.37 billion its U.S. initial public offering (IPO), a total that fell short of its projected $1.8 billion. The Finnish company, which owns the Salomon, Arc’Teryx, Wilson, Peak Performance and Atomic brands, sold 105 million ordinary shares for $13 each. The company previously anticipated offering 100 million ordinary...

February 1, 2024

Hoka and Ugg Help Deckers Achieve ‘Largest Quarter in History’ in Q3

Shares for Deckers Brands were up nearly 6 percent in after-hours trading on Thursday as the footwear company reported its largest quarter in history driven by its star Hoka and Ugg brands. The Goleta, Calif.-based footwear company reported net sales in the third quarter of 2024 increased 16 percent to...