BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 19, 2023
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...
September 18, 2023
Rad Power Bikes Hopes To Lead E-Bike Safety
Less than a week after a court trial date was announced against Rad Power Bikes, the company says future bikes will be Underwriters Laboratory Standards and Engagement certified. Bike advocates and consumer protection agencies have called on e-bike manufacturers to meet UL or other widely accepted safety standards to address...
September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
September 18, 2023
Little Rock Marathon to host series of event safety trainings
/ENDURANCE SPORTSWIRE/ – Little Rock Parks & Recreation, the Little Rock Marathon and University of Central Arkansas are partnering to co-host a series of National Center for Spectator Sports Safety and Security (NCS4). The courses are open to event organizers, venue operators, city officials and public safety officials around Central...
September 18, 2023
Showcased40 Years of Capturing Memories: MarathonFoto and Bank of America Chicago Marathon Celebrate a Milestone Partnership
Chicago, IL /ENDURANCE SPORTSWIRE/ - MarathonFoto, the world's leading race photography company, and the Bank of America Chicago Marathon, one of the most iconic races on the global marathon circuit, are proud to celebrate an extraordinary 40-year partnership that has immortalized countless moments of triumph, determination, and camaraderie. For more...
September 14, 2023
Life Time Expands Personal Training Offerings
Life Time says it has expanded its Dynamic Personal Training portfolio with the launch of Dynamic Stretch across its athletic country clubs in North America. Already a component of Life Time's Dynamic Personal Training sessions, members not currently working with a trainer now can choose 25- or 50-minute sessions that...
September 14, 2023
Innovative Sport Surfacing Announces New Locations in Texas
Houston, TX /ENDURANCE SPORTSWIRE/ - Up-and-coming sports flooring franchise Innovative Sport Surfacing has just announced new active territories throughout Texas. The newest agreement was completed with Don Pearcy who now owns 15 territories throughout the state. “This is a monumental deal for our company as we seek to gain ground throughout...
September 14, 2023
Jose Maldonado Named Chief Marketing Officer of PeopleForBikes
BOULDER, COLO. /ENDURANCE SPORTSWIRE/ - PeopleForBikes, the U.S. bicycle industry’s trade association and a national advocacy nonprofit, announced Jose Maldonado as its first chief marketing officer. Maldonado started with PeopleForBikes in October 2019 and recently returned to lead strategy and amplify campaigns aimed at making the U.S. the best place to...
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