BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 28, 2023
Vimazi introduces medical advisory board to help broaden and deepen the scientific understanding of pace-tuned running shoes
Portland, Ore., (September 28, 2023)/ENDURANCE SPORTSWIRE/ – Vimazi, maker of the first-ever pace-tuned running shoes, today announces the creation of its Medical Advisory Board. This board is comprised of sports medicine experts, podiatric surgeons and biomechanists with a shared goal of reducing running injuries. The Vimazi Medical Advisory Board will help the...
September 28, 2023
Enduro Bearings Introduces New Australian Distribution Partnership with Lusty Industries; expands efforts with Performance Recreation Velo in New Zealand
Oakland, California (Sept 25, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing a multi-year distribution agreement with Lusty Industries in Australia and a strengthened relationship with Performance Recreation Velo (PRV) in New Zealand. Both Lusty and PRV will stock Enduro’s complete product range,...
September 27, 2023
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
After abandoning the connected fitness ship and pivoting to app-based experiences, Lululemon and Peloton have teamed up in a five-year global partnership to reach a combined 20 million members and guests. Lululemon is also finally shutting down its connected fitness Mirror, which it will discontinue before the end of the...
September 27, 2023
lululemon and Peloton Announce Five-Year Strategic Global Partnership
lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the brands will engage their global community of members in the United States, Canada, the United...
September 27, 2023
BibRave to Provide Comprehensive Marketing Services for the Silicon Valley Leadership Group Foundation’s Signature Races
San Jose, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is excited to announce a partnership with the Silicon Valley Leadership Group Foundation (SVLGF) to provide comprehensive marketing services for the organization’s upcoming race events - the Applied Materials Silicon Valley Turkey Trot - the largest Thanksgiving...
September 26, 2023
Endurance Zone closes multi-million dollar funding round
/ENDURANCE SPORTSWIRE/ – Endurance Zone, a global rewards platform for sports and fitness brands to engage and retain active customers, is excited to announce that it has secured additional funding, bringing a close to its recent funding round. The latest funding comes from Equable Partners, a UK-based investment firm co-founded by...
September 26, 2023
LOGE Camps Secures Over $16 Million Investment
(NORTH BEND, WASHINGTON) /ENDURANCE SPORTSWIRE/ - LOGE Camps, the rapidly-growing lodging brand that enables travelers to effortlessly engage with the outdoors, has recently secured a capital investment to help fuel the Company’s continued growth and success. LOGE Camps will use the investment provided through DCA Family Office and other existing...
September 25, 2023
K-Swiss Parent Company Xtep International Unveils a Brand Strategy Focused on Running
Xtep International Holdings Limited gave a glimpse into the company’s future at an event in Beijing last month. The Chinese-based parent company of K-Swiss launched its milestone brand strategy dubbed the “World-class Running Shoes of China Xtep.” According to the company, this strategy marks a new chapter of innovation for...
September 23, 2023
Cowtown Ribbon Cutting and Community Open House
(Fort Worth, Texas) /ENDURANCE SPORTSWIRE/ - The Cowtown moved its offices to 3584 S. Hills Avenue, Suite 21, Fort Worth, Texas, 76109, in the Westcliff Shopping Center. To celebrate, there is a scheduled Ribbon Cutting Ceremony on Friday, September 29, 2023 at 4:00 PM. The Fort Chamber of Commerce and...
September 22, 2023
Former Planet Fitness CEO ‘Blindsided’ by Ouster as Gym Chain’s Stock Sinks
Chris Rondeau, who resigned as CEO of Planet Fitness last week in a stunning move, was reportedly “seriously blinded” by the board’s decision to request that he step down. The move, which surprised employees and investors, has caused shares of Planet Fitness to plummet nearly 20%, hitting a 52-week low....