BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 9, 2023
Can Specialty Run Handle More Competition? Is the ‘Super Shoe’ Here to Stay? + More Burning Questions for the Running Market
The running market continues to be the hot spot in athletic footwear, and everyone wants a piece of it. For instance, Nike, which had been prioritizing its direct-to-consumer channels, renewed its partnerships with non-athletic retailers Macy’s and DSW earlier this year. And Hoka — FN’s Brand of the Year and...
November 9, 2023
Cigna Healthcare Extends Title Sponsorship with the Denver Colfax Marathon
Denver, CO (November 9th, 2023) /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna Healthcare is renewing its title sponsorship for the 2024 Denver Colfax Marathon. This partnership comes as the health benefits provider continues to support the health and vitality of those in the greater Denver community...
November 8, 2023
Adidas Ekes Out Growth in Q3 on Gains in all Regions Except North America
Adidas posted a 1 percent increase in currency-neutral (c-n) revenues in the third quarter of 2023. The company said the top-line development reflected the company’s conservative sell-in approach aimed at reducing high inventory levels, improved sell-through as well as the company’s focus on full-price sales across its own channels. In...
November 8, 2023
Norrøna, a Legendary Norwegian Brand Opens Its New Immersive and Inspiring Headquarters in Lysaker
Oslo, Norway (Nov, 2023)/ENDURANCE SPORTSWIRE/ – Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls 8,200-square-feet and includes Norrøna’s largest and most immersive...
November 7, 2023
Wattbike appoints e-commerce specialist Ahmed Khodja as Direct to Consumer Director, to spearhead international growth plans
7th November 2023, Nottingham, UK/ENDURANCE SPORTSWIRE/ – E-commerce and digital transformation expert Khodja joins the Wattbike team as Direct-to-Consumer (DTC) Director, a brand new role which will see him responsible for setting Wattbike’s global DTC vision by unlocking the potential of the brand. Khodja will be responsible for the transformation of...
November 7, 2023
Wild Willies to be the Official Beard Products and Soap of Tough Mudder Dallas and Central Florida
BOSTON, MASS. (11/7/23) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global extreme wellness brand, announces that Wild Willies will become an official sponsor, to offer their top-of-the-line portfolio of leading men’s grooming and styling products, to participants at select Tough Mudder events. “We are excited to have Wild Willies - a...
November 6, 2023
Nike sues New Balance, Skechers for patent infringement over sneaker technology
Footwear giant Nike filed federal lawsuits on Monday against rivals New Balance and Skechers, accusing them of infringing patents related to Nike's technology for making upper portions of sneakers. The lawsuits said that several New Balance athletic shoes and Skechers sneakers misuse Nike's patented "Flyknit" technology for running, soccer and basketball shoes....
November 6, 2023
The Running Event Announces New Partnership with Footwear News
Portland, Maine (November 6, 2023) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced Footwear News (FN) as an official media partner for the 2023 and 2024 events. The partnership will include extensive editorial content, updates about TRE programming, and deep...
November 3, 2023
Kane Footwear and Super Coffee Announce Collaboration
Westport, CT and Austin, TX (November 3, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear, the leader in active recovery footwear, and Super Coffee, the good-for-you bottled coffee brand, today announce the launch of their collaborative Super Coffee x Kane Revive recovery slip-on. The shoe features a creamy yellow upper with a...
November 2, 2023
Peloton reports wider-than-expected loss, ‘bad news’ on paid subscriptions
Peloton’s sales during its fiscal first quarter were higher than expected but its losses underperformed Wall Street’s expectations. The connected fitness company, known for its pricey Bike and Bike+, is struggling to convert new users into paid subscribers. For its holiday quarter, Peloton is expecting revenue of between $715 million...