BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 3, 2024
Global Wellness Economy Projected To Hit $8.5T by 2027
A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...
January 3, 2024
Chipotle and Strava Want to Give You Free Guac
On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...
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January 3, 2024
Varlo Sports Secures Seed Funding for Growth and Innovation, Attracts Investment from REI Co-op Path Ahead Ventures
CHERRY HILL, N.J. (Jan. 3, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a trailblazing company at the intersection of design and performance in the sports apparel industry, proudly announces the successful completion of its most recent seed funding round. This significant milestone ensures the company's continued growth and operational excellence as it embarks on...
January 3, 2024
Hyperice Sues Therabody Over Massage Gun Patent Infringement
Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its Hypervolt Go 2, Hypervolt 2 and Hypervolt 2 Pro massage guns. In the...
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January 3, 2024
Registrations Open for the Ultimate Cycling Bucket List as Haute Route Welcomes New Ownership
3 January 2023 /ENDURANCE SPORTSWIRE/ – The recent transition of the Haute Route events in France from the Ironman Group to France Vélo Evénements (FVE) is set to deliver two extraordinary cycling adventures in 2024 in the Pyrenees and Alps. Under the guidance of its new deputy director, Marius Louvet, the quintessential look...
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January 3, 2024
ShowcasedPurple Patch Fitness Selects Velocity as Their Indoor Cycling Platform
Highland Park, Illinois, January 3, 2024 /ENDURANCE SPORTSWIRE/ The Velocity indoor cycling platform has been selected to be the software solution for Purple Patch Fitness, a global leader in triathlon coaching. Purple Patch initially launched their virtual cycling product on Velocity in March 2023 and expanded their offerings on Velocity...
January 2, 2024
Volunteer registration opens for 2024 Little Rock Marathon
LITTLE ROCK, Ark. (January 2, 2024) /ENDURANCE SPORTSWIRE/ - Volunteer registration for the 2024 Little Rock Marathon opens today. Everyone who registers before January 26 is guaranteed a commemorative marathon shirt. To register, simply go to: http://littlerockmarathon.com/volunteers/. Race weekend runs March 2-3, 2024. The Little Rock Marathon benefits Little Rock Parks and...
January 2, 2024
Snoop Dogg to Report on 2024 Olympics for NBC Primetime Show: ‘I Will Be Bringing That Snoop Style’
NBCUniversal has announced that the iconic rapper Snoop Dog is joining its team to report on the Olympic Games this summer, and will be onsite to deliver “regular reports” on the Olympic Primetime Show beginning July 26. The announcement arrived during the New Year’s Eve Green Bay Packers vs. Minnesota...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/group-at-conference-275x177.jpg)
January 2, 2024
American Trail Running Association Announces 2024 Theme
/ENDURANCE SPORTSWIRE/ The American Trail Running Association’s (ATRA) advisory board enthusiastically shares our 2024 theme, “Better Together.” This year’s theme has many different interpretations, not the least of which is the fact that togetherness creates and builds community. That togetherness can be far reaching and include partnerships, mentorship, coaching, collaborations,...
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January 1, 2024
Betty Designs to Launch New Sportswear Line and Site Redesign In 2024
PARK CITY, UTAH/ENDURANCE SPORTSWIRE/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...