BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

March 7, 2024
IMG to represent PTO Media Rights for new T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) today announced it has extended its agreement with IMG, a global sports, events and representation company, to exclusively negotiate and distribute the media rights for its T100 Triathlon World Tour until 2026. The deal will see IMG manage the broadcast deals for...

March 7, 2024
Ruthless 719 Ride Returns for the 2024 SUAREZ Gran Fondo National Series
Gettysburg, PA – March 7, 2024 /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce the continuation of its partnership with the 719 Ride cycling event in Colorado Springs. For the second year, 719 Ride participants can earn points toward the season-long Gran Fondo National Series Points Competition and qualify for the...
March 6, 2024
FitLab Accelerates Growth With $65M in Strategic Financing
FitLab, the multi-brand performance lifestyle company behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners, made up of approximately $35 million funded at closing and $30 million of remaining availability. Athletech News

March 6, 2024
Kitman Labs Expands Performance Deal with 2023 NWSL Champions, Gotham FC
Menlo Park, CA and New York, NY March 6, 2024 /ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with the 2023 NWSL Champions, New Jersey/New York-based, Gotham FC....

March 6, 2024
ShowcasedMarathonFoto and Bank Of America Chicago Marathon Extend Partnership For An Additional 8 Years
/ENDURANCE SPORTSWIRE/ – MarathonFoto, the leading global provider of race photography services, is excited to announce an 8-year extension of its long-standing partnership with the Bank of America Chicago Marathon. This renewal further solidifies the remarkable collaboration that began in 1983, marking more than four decades of celebrating the athletes...

March 6, 2024
BibRave and American Bike Ride Renew Partnership, Continuing Success of Joy Riders Ambassador Program
Washington, DC /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently announced the renewal of its partnership with American Bike Ride (ABR), marking another year of collaboration in support of the Joy Riders Ambassador Program. This continuation comes after a highly successful year of amplifying excitement and...

March 6, 2024
California Fall Classic 100K and 55K at Lake Sonoma Eyes New Partnership and Name for 2024
/ENDURANCE SPORTSWIRE/ - First off – the Lake Sonoma Race Series (LSRS) wants to say “Thank You to 500 runners, 200 volunteers and 20 sponsors” that helped raise $23,300 for Children of the Vineyard Workers Scholarship Fund in last year’s California Classic. This year, we’re excited to announce Ted Knudsen...
March 5, 2024
The UCI is banning time trial helmet optimisations – one day after Giro lid broke cover
Cycling's governing body, the UCI, is to carry out a review into its helmet regulations in light of some extreme examples worn by teams. The "head sock" which accompanies Specialized's TT5 helmet is to be banned from 2 April. The TT5 was subject to a review by the UCI, which...

March 5, 2024
Strava’s New Integrations Unlock a Holistic View of Training for Athletes on the Platform
SAN FRANCISCO – March 5, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 120 million athletes, today announced new platform integrations with ŌURA and Open (U.S. only). Athletes now have the opportunity to bring their passive health scores – recovery and sleep –...

March 5, 2024
TrainingPeaks Announces Partnership With German Triathlon Union
Louisville, Colo., March 5, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the German Triathlon Union (DTU). TrainingPeaks is now the official training and coaching software for the national governing body, which is solely responsible and recognized by...