BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

February 10, 2025
Let’s Race Launches AI-Powered Update to Revolutionize Race Discovery
Gainesville, FL. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Race, the leading mobile race calendar in the U.S., has unveiled its most advanced update yet, bringing AI-driven race recommendations and enhanced organization tools to runners and triathletes. With the launch of Version 4.4, Let’s Race continues to redefine how athletes...
February 10, 2025
Nike shuts down Bowerman TC pro team
It might be the worst-kept secret in professional running: Nike’s professional athlete group Bowerman Track Club Elite has come to an end. Running Magazine
February 10, 2025
Sweat-Tech Wearable Epicore Biosystems Raises $26M
Epicore Biosystems, known for its sweat-sensing wearables, has secured $26 million in a Series B led by the Steele Foundation for Hope (SFFH). Athletech News
February 10, 2025
Historic Bix 7 Road Race Digitizes 50 Years of Results Through Athlinks Partnership
DAVENPORT, IOWA. (February 10, 2025) /ENDURANCE SPORTSWIRE/ — The iconic Quad-City Times Bix 7 Road Race, one of America's most prestigious road races, announces the completion of a groundbreaking project to digitize five decades of race results in partnership with Athlinks, the world's largest endurance sports results platform. This extensive...

February 9, 2025
Epic Gran Canaria by Riu Hotels Kicks Off the Gran Fondo World Tour 2025
Gran Canaria, Spain 9 february /ENDURANCE SPORTSWIRE/ - Gran Fondo World Tour® officially launched with the Epic Gran Canaria by Riu Hotels, bringing together 600 cyclists from 23 different nationalities to the stunning Canary Islands. This premier cycling event marked the start of an exciting season for the global series....
February 7, 2025
United Endurance Sports Coaching Academy Announces Benefit Partnership with Squirrel’s Nut Butter
Highlands Ranch, CO (February 7, 2025) /ENDURANCE SPORTSWIRE/ – United Endurance Sports Coaching Academy (UESCA), the global leader in science-based endurance sports education, has announced a strategic partnership with Squirrel’s Nut Butter, a company dedicated to providing top-tier anti-chafing and blister solutions for athletes. Through this partnership, UESCA certified coaches...

February 7, 2025
Enabled Tracking to Provide Live GPS Tracking for February 2025 Endurance Events
Front Royal, VA (February 7, 2025) /ENDURANCE SPORTSWIRE/ - Enabled Tracking focused on cutting-edge timing and tracking technologies, is excited to provide live GPS tracking services for endurance events this February. Enabled Tracking’s live tracking services enable event organizer’s real-time location updates, ensuring a smooth and engaging experience for both...

February 7, 2025
Brooksee Launches The Phoenix Marathon
PHOENIX, Ariz.(February 7, 2025) /ENDURANCE SPORTSWIRE/ – Brooksee, a top endurance event production and technology company, has announced the launch of the signature Phoenix Marathon, with the inaugural running set for Dec. 13, 2025. The Phoenix Marathon will offer three distances, a 26.2-mile marathon, a 13.1-mile half marathon and a...
February 6, 2025
Brooks Says It Was the Top ‘Adult Performance Running Shoe Brand’ in US in 2024, Led Specialty Channel in Q4
According to the Seattle-based performance running brand Brooks, reported revenue was up 9 percent year-over-year, fueled by growth in every region and channel. This outcome marked eight consecutive years of growth for the running brand, which delivered a 13 percent compound annual growth rate over that horizon. FN
February 6, 2025
Vuori to Add U.S. Warehouse Due to U.S. Trade Tensions with Mexico
Fallout from the tariffs imbroglio has already led to delayed spring shipments for Vuori, one of the hottest brands in the market. The Encinitas, California-based brand recently told retailers that it will be opening a second distribution center in the United States after current trade tensions between the U.S. and Mexico...