December 20, 2023

Sports tech industry investments reach US$10.1 billion during Q3 2023

The global sports technology industry generated US$10.1 billion worth of deals during the third quarter of 2023, according to research from Drake Star Partners, which recorded 317 transactions during the three-month period. The quarterly study does take into account deals which include technology elements or are sports technology adjacent. For...

December 20, 2023

The Most Innovative Fitness & Wellness Companies of 2023

Athletech News presents its list of The Most Innovative Fitness & Wellness Companies of 2023. The list serves as the ultimate authority in recognizing the organizations that are revolutionizing fitness and wellness and, by extension, positively influencing society. Athletechnews

December 20, 2023

Spartan Race Leaps into 2024 Brand Activations with EventHub

ENDURANCE SPORTSWIRE - EventHub, the leading event sponsorship marketplace for the endurance racing industry, is proud to announce that ALL of the Spartan Portfolio of North American events including Spartan, Tough Mudder, DEKA FIT and Spartan Kids related 2024 brand activation and partnership opportunities are now available on EventHub. Interested...

December 20, 2023

Timing German triathletes with MYLAPS ProChip technology

HAARLEM / OBERGERLAFINGEN (20 December, 2023) /ENDURANCE SPORTSWIRE/ – Discover the successful first year of the partnership between Datasport Germany and the Deutsche Triathlon Union (DTU), and how the utilization of MYLAPS ProChip technology contributed to a successful season. The partnership between Datasport Germany GmbH and the Deutsche Triathlon Union (DTU)...

December 19, 2023

Nike Sues Sneaker Reseller For Allegedly Running ‘Organized Counterfeit Trafficking Community’

Nike is coming after a sneaker reseller that it claims sells fake Swoosh-branded shoes. The lawsuit describes Fox as the “ringleader of an organized counterfeit trafficking community” on messaging platform Discord that assists members in purchasing counterfeit goods. Nike also accused Fox of selling his wares via a website launched...

December 19, 2023

BibBoards Hits 2000 Races in 2023, Aiding Events Toward 100% Sustainability by 2024

[San Ramon, 12/19] /ENDURANCE SPORTSWIRE/ - BibBoards, the industry leader in innovative race bib fasteners, has proudly announced a significant achievement in its event participation. In the year 2023 alone, BibBoards marked a record by actively engaging in 2000 races, showcasing a substantial increase from the 750 events participated in...

December 19, 2023

Bikeflights Buck Up For Bikes Program Donates $20,000

PORTLAND, OR (December 19, 2023) /ENDURANCE SPORTSWIRE/ - Bikeflights has donated $20,000 through its Buck Up For Bikes program to five non-profit cycling organizations: Trip for Kids, National Interscholastic Cycling Association, Little Bellas, International Mountain Bike Association and World Bicycle Relief. The donation includes contributions made by Bikeflights’ customers throughout...

December 18, 2023

Wolverine Transforming Saucony and Merrell Model in China

Wolverine World Wide, Inc. said it plans to shift its Merrell and Saucony businesses in China from a joint venture model with Xtep to a license and distribution rights model. It also agreed it sell its Asia-based Wolverine Leathers business. Both actions are expected to simplify Wolvderine’s business model and...

December 18, 2023

Shimano to Sponsor U23 Entries to Gran Fondo National Series Cycling Events

(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that Shimano will sponsor the opportunity for riders under 23 years of age (U23) to register for SUAREZ Gran Fondo National Series events for just $23 per event. This sponsorship bolsters the long-term partnership between the Series and...

December 17, 2023

MYLAPS ProChip technology captures the performance of German cyclists

HAARLEM / OBERGERLAFINGEN (December, 2023) /ENDURANCE SPORTSWIRE/ – Discover the successful first year of the partnership between Datasport Germany and the German Cycling Federation, the Bund Deutscher Radfahrer (BDR), and how the utilization of MYLAPS ProChip technology contributed to a seamless season of timing. The partnership between Datasport Germany GmbH and...