BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 12, 2024
Aravaipa Running Announces Rachael Norfleet as Director of Partnerships
Phoenix, ARIZONA/ENDURANCE SPORTSWIRE/ - Aravaipa Running is excited to announce the addition of Rachael Norfleet as the company’s new Director of Partnerships. In this role, Rachael will be responsible for developing and managing strategic partnerships to further elevate the event experience for all trail and ultra runners. “We are thrilled...
March 11, 2024
Lance Armstrong’s Next Ventures targets $100M 2nd fund
Famed cyclist-turned-GP Lance Armstrong is targeting $100 million for Next Ventures’ second fund. The new fund is San Francisco-based Next Ventures’ first raise in nearly five years. Its predecessor, a 2019 vintage fund that had targeted $75 million, closed on $50 million with an additional $10 million in special purpose vehicles....
March 11, 2024
Giant Group’s February Revenue Decline Worsens Sequentially
The Giant Group reported monthly revenues for February 2024 declined 27.2 percent to NT$4.14 billion, representing a return to deeper declines after a three month trend in improving performance. January sales were down 17.7 percent and the year-to-date results were down 22.4 percent to NT$8.94 billion. The February decline is...

March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
March 8, 2024
Freeletics Closes $45 Million Funding Round with Superstar Investors
Digital fitness company Freeletics closed on a $45 million Series A funding round led by FitLab, Causeway Media Partners and Jazz Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures, ward.ventures, and business strategist Tony Robbins. The investor group is affiliated with several professional sports franchises, including the San...

March 8, 2024
RunSignup Publishes March US Race Registration Market Analysis
Moorestown, NJ- March 8, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for the endurance race industry, continues its tradition of publishing its market analysis on the endurance industry. These reports serve both as a compass for internal evaluations and a valuable resource for the wider endurance...

March 8, 2024
TrainingPeaks Becomes Official Training Software of Purple Patch Fitness
Louisville, Colo., March 8, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with Matt Dixon’s Purple Patch Fitness. TrainingPeaks is now the technology platform of choice for Purple Patch, which offers performance training for time-starved athletes. The group previously used...
March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...
March 7, 2024
Trek will cut spending by 10%
According to the memo, which Bike Retailer obtained, Burke outlined a strategy where Trek will reduce both its overall inventory volume – by some 20% measured by days in stock – and the number of SKUs (stock keeping units) in its lineup by an even larger 40% by the 2026...
March 7, 2024
Can Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It Recalibrates Nike Relationship?
Foot Locker’s financial results were weaker than expected in 2023, which prompted the company to delay its long-term sales targets by two years. The company has also begun to close about 125 underperforming locations of its Champs banner. The retailer on Wednesday said its percentage of non-Nike brand sales in...