BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 2, 2024
Peak Ski Company Promotes Ski Industry Veteran Alex Ford to Director of Operations
BOZEMAN, Montana, April 2, 2024 /ENDURANCE SPORTSWIRE/ - Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Mr. Alex Ford has been promoted to the position of Director of Operations. Ford most recently served Operations Manager and has been with the Company since its launch In...
April 1, 2024
Beat Zaugg says he’s still CEO of Scott Sports
Industry veteran Beat Zaugg, who has been an owner of Scott Sports since 1998, says he remains the brand's CEO, a minority shareholder and chairman of its parent company board, despite a news release Friday saying that the board had fired him. "This announcement was made to destabilize the company...

April 1, 2024
Natural Grocers® Debuts “Spin & Blend” Fitness Classes…Coming Soon???
LAKEWOOD, Colo., Apr. 1, 2024 /ENDURANCE SPORTSWIRE/ - Natural Grocers®, America's Nutrition Education ExpertsSM and the largest family-operated organic and natural grocery retailer in the U.S., is proud to introduce its free community “Spin & Blend” fitness classes…just in time for April Fools’ Day. The revolutionary spinning classes combine short bursts of...
March 28, 2024
How Disney Created One Of The Most Intoxicating Running Cultures Ever
There are runners, and then there are Disney runners. While your local weekend racing crew is full of camaraderie and team culture, Disney runners form bonds that seem truly next level. These races involve live entertainment, exclusive character greetings, Disney jargon, elaborate costumes, and months of advance planning with friends...

March 28, 2024
Sweat Equity: Gold’s Gym SoCal Marks 35 Years with Long Beach Expansion
Los Angeles, CA (March 28, 2024) – Gold’s Gym SoCal – the original home of fitness workouts – celebrates its 35th anniversary, marking three and a half decades of unparalleled dedication to health, wellness, and community. To coincide with the milestone, Gold's Gym SoCal is unveiling its plans to open...
March 27, 2024
A VC unpacks the why and process of deciding to invest in a sports tech startup
Investor Rayn Ong pointed out recently that “VCs (and angels) say no to 95% of the founders they meet with”. That’s ignoring the many more no responses over emails and even DMs (from some brave founders). As anyone in startup land will attest, the no comes in many forms. There...

March 26, 2024
RunSignup Welcomes Soren Larson
Moorestown, NJ – March 26, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for the U.S. endurance race industry, is pleased to introduce its newest team member, Soren Larson, who joins as the company’s Senior Technical Account Manager focused on Timers. Larson’s primary focus will be on...

March 25, 2024
The 2024 Antarctica Marathon® on King George Island
KING GEORGE ISLAND, ANTARCTICA /ENDURANCE SPORTSWIRE/ - The 26th running of the Antarctica Marathon®, which included a marathon and half-marathon, took place on King George Island in the South Shetland Islands of Antarctica on Thursday, March 21. Organized by Marathon Tours & Travel (MTT), 165 clients from 17 countries joined on a smooth sailing across the Drake...

March 22, 2024
Electrolit Announces Three Year Exclusive Partnership with AEG Presents as the Official Hydration Partner for Coachella and Stagecoach
Cerritos, Calif. /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, unveils its expanded partnership with Coachella Valley Music and Arts Festival and its inclusion as the Official Hydration Partner for Stagecoach: California’s County Music Festival with a three-year agreement signed with AEG Presents....
March 21, 2024
Nike Beats Sales, Earnings Projections in Q3 as Leadership Touts Innovation Pipeline
Nike Inc. reported sales and earnings results that beat expectations. For the third quarter, the athletic giant reported that revenues grew slightly over last year to $12.4 billion, ahead of the $12.28 billion expected by analysts surveyed by Yahoo Finance and ahead of prior guidance from the company. Net income was down...