BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 5, 2024
Fuelin Launches Feature Integrating Nutrition Information Directly into TrainingPeaks Coaching Platform
[San Francisco, January 5, 2024] /ENDURANCE SPORTSWIRE/ - Fuelin, a leading nutrition coaching app, is excited to announce the launch of its new feature, seamlessly integrating nutrition information into the TrainingPeaks coaching platform. This enhancement aims to bridge the gap between nutrition planning and athletic training, providing athletes and coaches...
January 4, 2024
Peloton to bring its content to TikTok in exclusive partnership
Fitness equipment maker Peloton Interactive (PTON.O) will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday. The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused...
January 4, 2024
ShowcasedFor Sale Memphis in May Triathlon
Memphis, TN /ENDURANCE SPORTSWIRE/ - P.R Event Management will offer to interested and qualified parties the opportunity to acquire the Legacy 40th Memphis in May Olympic and Sprint Triathlons in time for the 2024 season. Since the inception of the Memphis In May Triathlon in 1983 the event has been...
January 4, 2024
80/20 Endurance Launches Virtual Training and Plans on Velocity Indoor Cycling Platform
Highland Park, Illinois, January, 2024 /ENDURANCE SPORTSWIRE/ – 80/20 Endurance, a leader in the global endurance training and coaching industry, has launched its virtual cycling and enhanced training plan offerings on Velocity, with the Team 80/20 Virtual Cycling Club. 80/20 Endurance is currently leading Live, Replay and On-demand cycling workouts on...
January 3, 2024
Planet Fitness busts gym barriers with help from Megan Thee Stallion
Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...
January 3, 2024
Red Bull acquires controlling stake in Bora-Hansgrohe
According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...
January 3, 2024
Global Wellness Economy Projected To Hit $8.5T by 2027
A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...
January 3, 2024
Chipotle and Strava Want to Give You Free Guac
On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...
January 3, 2024
Varlo Sports Secures Seed Funding for Growth and Innovation, Attracts Investment from REI Co-op Path Ahead Ventures
CHERRY HILL, N.J. (Jan. 3, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a trailblazing company at the intersection of design and performance in the sports apparel industry, proudly announces the successful completion of its most recent seed funding round. This significant milestone ensures the company's continued growth and operational excellence as it embarks on...
January 3, 2024
Hyperice Sues Therabody Over Massage Gun Patent Infringement
Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its Hypervolt Go 2, Hypervolt 2 and Hypervolt 2 Pro massage guns. In the...
