BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/4IIII-PM-275x156.jpg)
January 20, 2025
4iiii Expands Dual-Sided Power Meter Factory Install Program into Benelux, UK and Germany
COCHRANE, ALBERTA, January 20, 2025 /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc., a global leader in cycling performance technology, is thrilled to announce the expansion of its Factory Install Program to Benelux, the UK, and Germany. Cyclists in these regions can now have a 4iiii dual-sided PRECISION 3+ PRO Powermeter locally...
January 17, 2025
Hilton & Peloton Bring Fitness to Your Hotel Room
Peloton and Hilton have strengthened their partnership and wellness tourism ambitions with a new in-room experience that allows hotel guests to access Peloton’s on-demand fitness content on their TVs. Athletech News
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/andy_potts_1920x1000_ESW-275x143.jpg)
January 17, 2025
2004 U.S. Olympian Andy Potts to Lead USA Triathlon’s Paratriathlon Resident Team
COLORADO SPRINGS, Colo. (January 17, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced 2004 U.S. Olympian and Tokyo 2020 Paralympic guide Andy Potts as the new coach of the Paratriathlon Resident Team. The Paratriathlon Resident Team trains in a daily high performance environment at the Colorado Springs Olympic & Paralympic...
January 16, 2025
The Richest Pro Triathletes of 2024
With a nearly 30% increase in prize money for pro triathletes in 2024, Triathlete crunches the numbers to see who took home the big share of the $16 million USD up for grabs. Triathlete
January 16, 2025
EXEC: KT Tape Acquired by Consumer Healthcare Investment Platform
KT Tape has been acquired by Bridges Consumer Healthcare, LLC, a consumer healthcare platform comprised of nine over-the-counter (OTC) personal care brands, including ThermaCare and Absorbine Jr. SGB Media
January 16, 2025
JOIN Cycling App Launches JOIN Running: A Strategic Cross-Training Feature for Cyclists
AMSTERDAM, NETHERLANDS. (10 January 2025) /ENDURANCE SPORTSWIRE/ - JOIN, the leading cycling training platform, today announced the launch of JOIN Running, an innovative feature designed to help cyclists incorporate strategic running sessions into their training programs. This new addition reflects JOIN's commitment to developing well-rounded athletes through evidence-based cross-training approaches. JOIN Running...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Denver-Colfax-Marathon-Start-Line-2024-275x183.jpg)
January 16, 2025
Cigna Healthcare Renews Title Sponsorship with Denver Colfax Marathon
Denver, CO. (January 16, 2025) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is proud to announce that Cigna Healthcare has renewed its title sponsorship for the 2025 race season. After a record-breaking 25,000 runners participated in the 2024 marathon weekend, this partnership continues to elevate the race’s profile nationwide. “Cigna...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/CTT_Media_Visual-275x154.png)
January 16, 2025
Cycling Time Trials Unveils Brand-New Website and Complete Rebrand, Signalling Bold Ambitions for the Future
January 16, 2025 /ENDURANCE SPORTSWIRE/ - Cycling Time Trials (CTT) is proud to announce the launch of its brand-new website and full rebrand, marking a significant milestone in the organisation’s history. With the original platform serving riders since 2016, this digital transformation brings a modern, user-friendly experience that reflects CTT’s...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Screenshot-2025-01-15-at-9.48.03 PM-275x273.jpg)
January 16, 2025
The Invisible Guardian: Smith and Mips highlights gear and technology used by legends and champions
Stockholm, Sweden; January 16, 2025. /ENDURANCE SPORTSWIRE/ - Mips, renowned for its leadership in helmet safety systems, continues to set the industry benchmark, treating standards as a starting point rather than the finish line. The Mips® safety system is designed to help address the energies associated with rotational motion during...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Pro-Men-39-1-275x183.jpg)
January 16, 2025
RaceRanger to Test Age Group Market at Challenge Wānaka
/ENDURANCE SPORTSWIRE/ - RaceRanger, the innovative triathlon drafting detection system developed in New Zealand, has announced they will be used for the first time by amateur, age-group athletes at next month’s Challenge Wānaka. Over the past 2 years RaceRanger has been used extensively at most of the top-level non-drafting triathlons...