BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 12, 2023
Super League Triathlon amplifies U.S. Expansion as it partners with USA Triathlon for the Long Beach Legacy Triathlon
CALIFORNIA, USA/ENDURANCE SPORTSWIRE/ - Super League Triathlon announced today that they will be continuing their rapid US expansion by assuming the operation of the 2024 Long Beach Legacy Triathlon in partnership with USA Triathlon. This marks another addition to Super League’s growing US portfolio after the acquisition of events in...
December 12, 2023
Fitbit hit with $11m fine in Australia after misleading customers over returns and warranties
The tech company Fitbit will have to pay an $11m fine in Australia after misleading consumers about smartwatches and fitness trackers that were not fit for purpose. The federal court issued the penalty against the US firm on Tuesday after it admitted making false, misleading or deceptive claims to 58...
December 12, 2023
Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is...
December 11, 2023
SUAREZ Gran Fondo National Series and Zwift Announce Schedule for 8-Event E-Fondo Series
(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series today announced the event schedule for the 4th Annual E-Fondo Series, an 8-event series of competitive cycling events hosted on Zwift’s industry leading virtual cycling platform. The 8-event e-sports cycling competition features timed segments like the Series’ real-world...
December 10, 2023
Mississippi Gulf Coast Marathon Weekend: A Resounding Success!
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - The Mississippi Gulf Coast Marathon Weekend reached its peak on Sunday morning as participants from across the nation crossed the finish line with remarkable achievements in the Marathon and Half Marathon. The coastal landscape served as a stunning backdrop for the runners, who showcased exceptional...
December 9, 2023
LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /ENDURANCE SPORTSWIRE/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...
December 8, 2023
Kane Footwear Launches Collab Shoe with Matt Choi
Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...
December 8, 2023
Perceev Announces Partnership with Triathlon Industry Legend, Bob Babbitt
December 8, 2023 /ENDURANCE SPORTSWIRE/ - Perceev, an innovative new software as a service platform for endurance races, is thrilled to announce its partnership with USA Triathlon and Ironman Hall of Famer Bob Babbitt, who will play a key role on the advisory board. Bob has been a part of...
December 8, 2023
2024 Race Across America to Finish in Atlantic City
Boulder, CO /ENDURANCE SPORTSWIRE/ - The executive management of Race Across America, Inc. (the Company) recently announced the 2024 Race Across America (RAAM) finish will be in Atlantic City, New Jersey. RAAM - widely known as The World’s Toughest Bicycle Race – is a 3000-mile coast-to-coast race across the America....
December 7, 2023
Runners take over the Coast this weekend
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...